Massachusetts mortgage leads provide information on prospective clients who are looking for a mortgage. They are essential to sales professionals and many companies offer them to lenders who need mortgage leads. MA mortgage lead companies may charge by the month or by the lead.

You can obtain mortgage leads in Massachusetts quickly through the Internet. Lenders offer website visitors an opportunity to submit their personal information in a mortgage query and then sell that information to mortgage brokers.

There are three basic types of leads you can obtain from a mortgage lead company in Massachusetts:

1. Mortgage lead services in Massachusetts will send a non-exclusive lead to more than one mortgage broker. This is the most inexpensive type of mortgage lead in Massachusetts and is the result of a prospective customer looking for the best deal.

2. A mortgage lead company will send exclusive Massachusetts mortgage leads to only one broker. This is the most lucrative and therefore most expensive type of lead.

3. Semi-exclusive leads represent a compromise between exclusive and non-exclusive mortgage leads. Massachusetts mortgage lead companies sell semi-exclusive leads to a limited number of mortgage companies, usually four or five, that compete for the sale.

Action Steps
The best contacts and resources to help you get it done

Find MA mortgage leads in real time

You can save time by doing business with Massachusetts mortgage lead companies that send potential clients directly to you for an immediate response.

I recommend: All Options Leads locates mortgage leads from multiple vendors based on a zip code and a short questionnaire. Big Mortgage Leads offers Massachusetts mortgage leads when you select Mortgage Leads on the order form.

Buy mortgage leads in Massachusetts by the batch

Mortgage lead companies usually can deliver a group of leads in a variety of formats. This allows you to distribute leads to your sales agents in the manner most efficient for your business.

I recommend: Mortgage-X.com allows you to select the states in which you are interested and can send your list of mortgage leads by email or fax. The Leadlink sorts leads based on the client's criteria and delivers this list each day.

Hire a company that partners with industry leaders to generate Massachusetts mortgage leads

A firm that has a close relationship with major mortgage and real estate brokers will be able to easily gather consumer data and verify information. A partnership with other mortgage lead companies can result in a seamless integration of multiple lead management systems.

I recommend: RMLeads.com has a large affiliate network that it uses to generate reverse mortgage leads. LeadPoint provides a single location for customers to buy leads from multiple sources in real time.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Live lead transfers are the most expensive mortgage leads in Massachusetts but also have the best chance of becoming a sale. Potential clients complete an online application and the lead company calls them to verify their information. The lead company then transfers this information to a broker.
• •  You must compare the cost of mortgage leads in Massachusetts against the profit generated by that sale. For example, if a particular type of mortgage lead results in a sale about 10% of the time, the cost of the lead must be less than 10% of the profit on the sale.