New York mortgage leads provide information on prospective clients who are looking for a mortgage. They are essential to sales professionals and many companies offer them to lenders who need mortgage leads. NY mortgage lead companies may charge by the month or by the lead.

You can obtain mortgage leads in New York quickly through the Internet. Lenders offer website visitors an opportunity to submit their personal information in a mortgage query and then sell that information to mortgage brokers.

There are three basic types of Internet leads for mortgages in NY:

1. Mortgage lead services in New York will send a non-exclusive lead to more than one mortgage broker. This is the most inexpensive type of mortgage lead in New York and is the result of a prospective customer looking for the best deal.

2. A mortgage lead company will send exclusive mortgage leads in NY to only one broker. This is the most lucrative and therefore most expensive type of lead.

3. Semi-exclusive leads represent a compromise between exclusive and non-exclusive mortgage leads. New York mortgage lead companies sell semi-exclusive leads to a limited number of mortgage companies, usually four or five, that compete for the sale.

Action Steps
The best contacts and resources to help you get it done

Find mortgage leads for NY in real time

You can save time by doing business with New York mortgage lead companies that send potential clients directly to you for an immediate response.

I recommend: Approved Leads offers free sign-up for exclusive and non-exclusive leads in real time. Big Mortgage Leads offers New York mortgage leads when you select Mortgage Leads on the order form.

Buy New York mortgage leads for sale by the batch

Mortgage lead companies usually can deliver a group of leads in a variety of formats. This allows you to distribute leads to your sales agents in the manner most efficient for your business.

I recommend: Mortgage-X allows you to select the states in which you are interested and can send your list of mortgage leads by email or fax. The Leadlink sorts leads based on the clients criteria and delivers this list each day.

Hire a local company that generates NY mortgage leads

A New York-based company will be better able to recognize bogus leads such as raw land that does not have buildings than a national lead-generating firm with no presence in the state.

I recommend: New York City-based MortgageTell is an independent referral and lead generation firm that provides NYC mortgage leads. New York City-based Mass Leads offers highly individualized lead generation programs for each client.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  You must compare the cost of mortgage leads in New York against the profit generated by that sale. For example, if a particular type of mortgage lead results in a sale about 10% of the time, the cost of the lead must be less than 10% of the profit on the sale.