Mortgage leads in SC provide information on prospective clients who are looking for a mortgage. They are essential to sales professionals and many companies offer them to lenders who need mortgage leads. Mortgage lead companies may charge by the month or by the lead.

You can buy mortgage leads in SC quickly through the Internet. Lenders offer website visitors an opportunity to submit their personal information in a mortgage query and then sell that information to mortgage brokers.

There are three basic types of leads you can obtain from a mortgage lead service in South Carolina:

1. Mortgage lead services in South Carolina will send a non-exclusive lead to more than one mortgage broker. This is the most inexpensive type of mortgage lead in South Carolina and is the result of a prospective customer looking for the best deal.

2. A mortgage lead company will send exclusive South Carolina mortgage leads to only one broker. This is the most lucrative and therefore most expensive type of lead.

3. Semi-exclusive leads represent a compromise between exclusive and non-exclusive mortgage leads. South Carolina mortgage lead companies sell semi-exclusive leads to a limited number of mortgage companies, usually four or five, that compete for the sale.

Action Steps
The best contacts and resources to help you get it done

Find SC mortgage leads in real time

You can save time by doing business with South Carolina mortgage lead companies that send potential clients directly to you for an immediate response.

I recommend: Mortgage Lead Market requires you to register with the online system and select your filter preferences. You will start receiving leads the following day. Approved Leads offers free sign-up for exclusive and non-exclusive leads in real time.

Buy mortgage leads in South Carolina by the batch

Mortgage lead companies usually can deliver a group of leads in a variety of formats. This allows you to distribute leads to your sales agents in the manner most efficient for your business.

I recommend: The Leadlink sorts leads based on the client's criteria and delivers this list each day. Client Shop offers mortgage leads in many South Carolina cities and has a variety of filter options.

Hire a company that partners with industry leaders to generate an Internet mortgage lead in SC

A firm that has a close relationship with major mortgage and real estate brokers will be able to easily gather consumer data and verify information. A partnership with other mortgage lead companies can result in a seamless integration of multiple lead management systems.

I recommend: Big Mortgage Leads has partnerships with Ellie Mae and Leadbox, as well as other financial services firms. SPENDonLife.com uses its partnership with LendingTree to provide mortgage leads to brokers and lenders.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Live lead transfers are the most expensive type of home mortgage lead in South Carolina but also have the best chance of becoming a sale. Potential clients complete an online application and the lead company calls them to verify their information. The lead company then transfers this information to a broker.
• •  You must compare the cost of mortgage leads in South Carolina against the profit generated by that sale. For example, if a particular type of mortgage lead results in a sale about 10% of the time, the cost of the lead must be less than 10% of the profit on the sale.