Guide to Mortgage Leads in Texas

How to find Texas mortgage leads to increase your mortgage sales
By Emmet McMahan

Texas mortgage loan leads provide information on prospective clients who are looking for a mortgage. They are essential to sales professionals and many companies offer them to lenders who need mortgage leads for sale. Texas mortgage lead companies may charge by the month or by the lead.

You can obtain mortgage leads in Texas quickly through the Internet. Lenders offer website visitors an opportunity to submit their personal information in a mortgage query and then sell that information to mortgage brokers.

There are three basic types of leads you can obtain from Texas mortgage lead companies:

1. Mortgage lead services in Texas will send a non-exclusive lead to more than one mortgage broker. This is the most inexpensive type of mortgage lead in Texas and some companies even offer non-exclusive free texas mortgage leads to promote their services.

2. A mortgage lead company will send exclusive Texas mortgage leads to only one broker. This is the most lucrative and therefore most expensive type of lead.

3. Semi-exclusive leads represent a compromise between exclusive and non-exclusive mortgage leads. TX mortgage lead companies sell semi-exclusive leads to a limited number of mortgage companies, usually four or five, that compete for the sale.

Action Steps

The best contacts and resources to help you get it done

Find TX mortgage leads in real time You can save time by doing business with Texas mortgage lead companies that send potential clients directly to you for an immediate response.

I recommend: Mortgage Leads Network allows you to join for free and selects leads based on your criteria, including the state. Mortgage Lead Market requires you to register with the online system and select your filter preferences. You will start receiving leads the following day.

Buy mortgage leads in Texas by the batch Mortgage lead companies usually can deliver a group of leads in a variety of formats. This allows you to distribute leads to your sales agents in the manner most efficient for your business.

I recommend: Mortgage-X allows you to select the states in which you are interested and can send your list of mortgage leads by email or fax. The Leadlink sorts leads based on the client's criteria and delivers this list each day.

Hire a local company that generates mortgage leads for Texas A Texas-based company will be better able to recognize bogus leads such as raw land that does not have buildings than a national lead-generating firm with no presence in the state.

I recommend: Arch Telecom is in Austin and provides the Powerline service to generate mortgage leads. Melissa-based Acc-U-Lead specializes in soliciting reverse mortgage leads with direct mail campaigns.

Tips & Tactics

Helpful advice for making the most of this Guide

Live lead transfers are the most expensive mortgage leads in Texas but also have the best chance of becoming a sale. Potential clients complete an online application and the lead company calls them to verify their information. The lead company then transfers this information to a broker.