An Internet mortgage lead in Virginia provides information on prospective clients who are looking for a mortgage. They are essential to sales professionals and many companies offer them to lenders who need mortgage leads. VA mortgage lead companies may charge by the month or by the lead.

You can obtain mortgage leads in Virginia quickly through the Internet. Lenders offer website visitors an opportunity to submit their personal information in a mortgage query and then sell that information to mortgage brokers.

There are three basic types of leads you can obtain from a mortgage lead service in Virginia:

1. Mortgage lead services in Virginia will send a non-exclusive lead to more than one mortgage broker. This is the most inexpensive type of mortgage lead in Virginia and is the result of a prospective customer looking for the best deal.

2. A mortgage lead company will send exclusive Virginia mortgage leads to only one broker. This is the most lucrative and therefore most expensive type of lead.

3. Semi-exclusive leads represent a compromise between exclusive and non-exclusive mortgage leads. Virginia mortgage lead companies sell semi-exclusive leads to a limited number of mortgage companies, usually four or five, that compete for the sale.

Action Steps
The best contacts and resources to help you get it done

Find a mortgage lead for sale in Virginia in real time

You can save time by doing business with Virginia mortgage lead companies that send potential clients directly to you for an immediate response.

I recommend: Big Mortgage Leads offers Virginia mortgage leads when you select Mortgage Leads on the order form. Mortgage Lead Market requires you to register with the online system and select your filter preferences. You will start receiving leads the following day.

Buy mortgage leads in Virginia by the batch

Mortgage lead companies usually can deliver a group of leads in a variety of formats. This allows you to distribute leads to your sales agents in the manner most efficient for your business.

I recommend: Prospect Zone offers a customized lead program that allows you to receive only the filtered leads you want. Select Mortgage as the Primary Lead Type and the desired format in the drop-down list to receive lead lists by either Post, PDF or CSV from National Lead Service.

Hire a mortgage lead company in Virginia that partners with industry leaders

A firm that has a close relationship with major mortgage and real estate brokers will be able to easily gather consumer data and verify information. A partnership with other mortgage lead companies can result in a seamless integration of multiple lead management systems.

I recommend: LeadPoint provides a single location for customers to buy leads from multiple sources in real time. RMLeads.com has a large affiliate network that it uses to generate reverse mortgage leads.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Live lead transfers are the most expensive type of home loan lead in Virginia but also have the best chance of becoming a sale. Potential clients complete an online application and the lead company calls them to verify their information. The lead company then transfers this information to a broker.
• •  You must compare the cost of a home mortgage lead in Virginia against the profit generated by that sale. For example, if a particular type of mortgage lead results in a sale about 10% of the time, the cost of the lead must be less than 10% of the profit on the sale.