Guide to Mortgage Leads in Washington, D.C.

How to find Washington, DC mortgage leads to increase your mortgage sales
By Emmet McMahan

Washington, DC mortgage leads provide information on prospective clients who are looking for a mortgage. They are essential to sales professionals and many companies offer them to lenders who need mortgage leads. DC mortgage lead companies may charge by the month or by the lead.

You can obtain mortgage leads in DC quickly through the Internet. Lenders offer website visitors an opportunity to submit their personal information in a mortgage query and then sell that information to mortgage brokers.

There are three basic types of leads you can obtain from a mortgage lead company in Washington, DC:

1. Mortgage lead services in Washington, DC will send a non-exclusive lead to more than one mortgage broker. This is the most inexpensive type of mortgage lead in Washington, DC and is the result of a prospective customer looking for the best deal.

2. A mortgage lead company will send exclusive Washington, DC mortgage leads to only one broker. This is the most lucrative and therefore most expensive type of lead.

3. Semi-exclusive leads represent a compromise between exclusive and non-exclusive mortgage leads. Washington, DC mortgage lead companies sell semi-exclusive leads to a limited number of mortgage companies that compete for the sale.

Action Steps

The best contacts and resources to help you get it done

Find DC mortgage leads in real time You can save time by doing business with Washington, DC mortgage lead companies that send potential clients directly to you for an immediate response.

I recommend: Approved Leads offers free sign-up for exclusive and non-exclusive leads in real time. All Options Leads locates mortgage leads from multiple vendors based on a zip code and a short questionnaire.

Buy mortgage leads in Washington, DC by the batch Mortgage lead companies usually can deliver a group of leads in a variety of formats. This allows you to distribute leads to your sales agents in the manner most efficient for your business.

I recommend: Select Mortgage as the Primary Lead Type and the desired format in the drop-down list to receive lead lists by either Post, PDF or CSV from National Lead Service. Juicy Leads delivers semi-exclusive leads that they do not sell more than three times. Juicy Leads can deliver the leads in CSV, PDF and plain text formats.

Hire mortgage lead companies in Washington, DC that partner with industry leaders A firm that has a close relationship with major mortgage and real estate brokers will be able to easily gather consumer data and verify information. A partnership with other mortgage lead companies can result in a seamless integration of multiple lead management systems.

I recommend: LeadPoint provides a single location for customers to buy leads from multiple sources in real time. AccuLead.net advertises on major search engines and also supplements its lead volume with affiliate partners.

Tips & Tactics

Helpful advice for making the most of this Guide

Live lead transfers are the most expensive mortgage leads in Washington, DC but also have the best chance of becoming a sale. Potential clients complete an online application and the lead company calls them to verify their information. The lead company then transfers this information to a broker.
You must compare the cost of mortgage leads in Washington, DC against the profit generated by that sale. For example, if a particular type of mortgage lead results in a sale about 10% of the time, the cost of the lead must be less than 10% of the profit on the sale.