An Internet mortgage lead in Washington provides information on prospective clients who are looking for a mortgage. They are essential to sales professionals and many companies offer them to lenders who need mortgage leads. DC mortgage lead companies may charge by the month or by the lead.

You can obtain mortgage leads in Washington quickly through the Internet. Lenders offer website visitors an opportunity to submit their personal information in a mortgage query and then sell that information to mortgage brokers.

There are three basic types of WA mortgage leads:

1. A mortgage lead company in Washington will send a non-exclusive lead to more than one mortgage broker. This is the most inexpensive type of mortgage lead in Washington and is the result of a prospective customer looking for the best deal.

2. A mortgage lead company will send exclusive mortgage leads in DC to only one broker. This is the most lucrative and therefore most expensive type of lead.

3. Semi-exclusive leads represent a compromise between exclusive and non-exclusive mortgage leads. Washington mortgage lead companies sell semi-exclusive leads to a limited number of mortgage companies, usually four or five, that compete for the sale.

Action Steps
The best contacts and resources to help you get it done

Find a Washington Internet mortgage lead in real time

You can save time by doing business with Washington mortgage lead companies that send potential clients directly to you for an immediate response.

I recommend: Mortgage Leads Network allows you to join for free and selects leads based on your criteria, including the state. Mortgage Lead Market requires you to register with the online system and select your filter preferences. You will start receiving leads the following day.

Buy mortgage leads in Washington by the batch

Mortgage lead companies usually can deliver a group of leads in a variety of formats. This allows you to distribute leads to your sales agents in the manner most efficient for your business.

I recommend: Prospect Zone offers a customized lead program that allows you to receive only the filtered leads you want. Client Shop offers mortgage leads in many Washington cities and has a variety of filter options.

Hire a local company that generates Washington mortgage leads

A Washington-based company will be better able to recognize bogus leads such as raw land that does not have buildings than a national lead-generating firm with no presence in the state.

I recommend: Liberty Lake-based InterNetLeads.net charges by the lead after the free trial. Seattle-based LeadProducers is dedicated to mortgage lead production and does not resell its leads to other companies.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  You must compare the cost of a home mortgage lead in Washington against the profit generated by that sale. For example, if a particular type of mortgage lead results in a sale about 10% of the time, the cost of the lead must be less than 10% of the profit on the sale.