WI mortgage leads provide information on prospective clients who are looking for a mortgage. They are essential to sales professionals and many companies offer them to lenders who need mortgage leads. WI mortgage lead companies may charge by the month or by the lead.

You can obtain mortgage leads in Wisconsin quickly through the Internet. Lenders offer website visitors an opportunity to submit their personal information in a mortgage query and then sell that information to mortgage brokers.

There are three basic types of leads you can obtain from a mortgage lead company in Wisconsin:

1. Mortgage lead companies in Wisconsin will send a non-exclusive lead to more than one mortgage broker. This is the most inexpensive type of mortgage lead in Wisconsin and is the result of a prospective customer looking for the best deal.

2. A mortgage lead company will send exclusive mortgage leads in WI to only one broker. This is the most lucrative and therefore most expensive type of lead.

3. Semi-exclusive leads represent a compromise between exclusive and non-exclusive mortgage leads. Wisconsin mortgage lead companies sell semi-exclusive leads to a limited number of mortgage companies, usually four or five, that compete for the sale.

Action Steps
The best contacts and resources to help you get it done

Find WI mortgage leads in real time

You can save time by doing business with Wisconsin mortgage lead companies that send potential clients directly to you for an immediate response.

I recommend: Approved Leads offers free sign-up for exclusive and non-exclusive leads in real time. Mortgage Leads Network allows you to join for free and selects leads based on your criteria, including the state.

Buy Wisconsin mortgage leads by the batch

Mortgage lead companies usually can deliver a group of leads in a variety of formats. This allows you to distribute leads to your sales agents in the manner most efficient for your business.

I recommend: Mortgage-X allows you to select the states in which you are interested and can send your list of mortgage leads by email or fax. Juicy Leads delivers semi-exclusive leads that they do not sell more than three times. Juicy Leads can deliver the leads in CSV, PDF and plain text formats.

Hire a company that partners with industry leaders to generate Wisconsin mortgage leads

A firm that has a close relationship with major mortgage and real estate brokers will be able to easily gather consumer data and verify information. A partnership with other mortgage lead companies can result in a seamless integration of multiple lead management systems.

I recommend: AccuLead.net advertises on major search engines and supplements its lead volume with affiliate partners. Services-On-Tap provides exclusive mortgage leads using Ellie Mae to obtain consumer data.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  You must compare the cost of mortgage leads in Wisconsin against the profit generated by that sale. For example, if a particular type of mortgage lead results in a sale about 10% of the time, the cost of the lead must be less than 10% of the profit on the sale.