A mortgage market research firm gathers and analyzes data for companies or individuals regarding the current status of the mortgage and banking industries. These firms work with thousands of businesses and their customers, and will perform mortgage analysis that will help you to understand mortgage trends for any specific area across the county.

They offer reports on every type of mortgage that is available, such as adjustable or fixed rate mortgages, FHA and Fannie Mae mortgages, stated income mortgages or any other loan type for which you require information.

Firms that perform mortgage rate analysis have the resources, staff and connections to obtain the data you need to make informed decisions on every type of mortgage. They have the ability to provide any mortgage related data, including:

1. Current and upcoming mortgage rate trends;

2. Up to date mortgage data on the typical loan amount for any region;

3. The best way to find competitive rates;

4. How mortgage companies can work better with their customers for a mutually beneficial transaction;

5. The best time of year to invest in a mortgage based on ongoing rates and trends in mortgages.

Action Steps
The best contacts and resources to help you get it done

Hire a company that provides full-service mortgage market research

Many companies offer market research that will present and explain any type of mortgage data you are interested in learning about. They are able to investigate mortgage statistics, the primary mortgage market, current trends or any other related topic you request.

I recommend: Receive all the data you need from companies like Boxwood Means Inc. or the Mortgage Bankers Association.

Acquire market research on mortgages of a specialized nature

Hire a company that specializes in a particular area of research on mortgages. Whether you are looking for industry sector trends, consumer information or specific details regarding any particular brand of mortgage, there are companies that will work with you and answer all of your questions.

I recommend: Work with SMR Research Corporation for consumer lending research. Plunkett Research Ltd. analyzes industry trends and statistics. First Research Inc. helps companies provide updated mortgage industry information for their clients.

Receive information from groups that focus on market research data for mortgages

There are groups that analyze every mortgage trend and statistic and provide data based on their research. Some of this research is free to the public and consists of more general mortgage-related information.

I recommend: FM Policy Focus is a group of financial experts that monitors Fannie Mae and Freddie Mac and their mortgage-related activities. HSH Associates, Financial Publishers produces loan-related information for consumers. The Federal Deposit Insurance Corporation (FDIC) investigates general mortgage and banking trends.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Find out how quickly the company that studies mortgages and trends can finish your project to be sure they will meet your deadlines.
• •  Meet with a representative of the marketing firm to be certain they understand your needs and will work well with you.
• •  Request references from any agency you consider working with and make sure their previous clients have been satisfied.
• •  Find out what the cost for the market research on mortgages will be before you hire the marketing company.