Take a look around at the variety of parking lots and parking lot services available to consumers today. Then make your parking lot superior by offering a spotless facility that's well maintained and has clearly defined parking spot dimensions. Curb appeal and quality customer service are key in pulling in new customers and retaining current ones.

Make your parking facilities stand out through the style of parking management that you utilize. Keep your valet parking equipment updated and in good condition and make sure your parking lot services meet all of your customers' needs.

1. Choose parking supplies that help your customers.

2. Give your parking lot curb appeal through routine parking lot maintenance.

3. Pamper your customers with high end valet parking lot services.

Action Steps
The best contacts and resources to help you get it done

Select parking lot equipment that makes life easy for your customers

When you're choosing the style and type of equipment you want to use in your parking lot business, keep in mind how that equipment is going to benefit your customers. Well-defined parking spots that are easy to navigate, speed bumps that help reduce accidents and safety equipment like soft barriers let your customers know you care about their vehicles.

I recommend: Belson Outdoors has a large selection of parking lot equipment including car stops, speed bumps and traffic barriers. Barco Products can supply all of your parking lot services and supplies, including pavement marking equipment and gate arm protectors to help prevent vehicle damages.

Maintain your parking lot or parking garage through regular maintenance

Just as curb appeal is critical in the marketing of your home, the same is true in the parking industry. Potential customers are unlikely to choose to park their expensive vehicles in a parking lot that's filled with pot holes and covered with litter. Aside from the fact that it makes financial sense to take care of your investment, an attractive facility will draw in new customers that you may otherwise miss.

I recommend: Interstate Road Management will come in to your parking lot and provide all of your maintenance needs, from full resurfacing to patching and painting pavement markers. Rose Paving will manage all of your parking lot maintenance, including planning and maintaining your parking lot.

Provide a valet parking business for a premiere service that provides quality customer service

Valet parking shows your customers that you're concerned with their comfort as well as their pocket book. Regardless of whether you want to use valet services on a daily basis or only for large events, choose companies that are insured and uniformed to help your customers feel pampered.

I recommend: Premier Valet Services has a solid reputation for setting up valet parking for special occasions or on a full time basis. Red Carpet Valet provides you with uniformed, trained and insured valet drivers to help your parking lot run smoothly and professionally.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Consider purchasing recycled parking equipment to reduce your costs and help the environment.