The insurance industry has grown by leaps and bounds, so find property and casualty insurance publications that keep you informed, current and competitive. In your business, knowledge means everything, and your clients must feel confident you understand all aspects of the insurance industry. Before new clients sign on with you, they must also believe you'll tailor the best possible solution for their specific needs.

Get your hands on as many publications about property insurance and casualty insurance as you can to stay abreast of current news, trends and best practices. As you search for the publications that provide you with the most value, consider the following resources:

1. Expand your industry knowledge base with property and casualty insurance books.

2. Stay current on the industry by reading property and casualty insurance trade magazines.

3. Take advantage of other publications about casualty insurance and property insurance.

Action Steps
The best contacts and resources to help you get it done

Purchase property and casualty insurance books for reference or background information

Add to your professional library with insurance books you can refer to frequently.

I recommend: Add Insurance Commander: How to Sell Property and Casualty Business Insurance to your bookshelf. Written by Baxter Dunbar, the book provides user-friendly survey checklists and proposal worksheets, instructions on sales techniques that sell potential clients what they want and advice that helps you fulfill your promises and improve your profit margin. Order the latest edition of Commercial Property, for your office's next reference book. The guide hits on the policies that comprise the ISO's Commercial Property Program and features policy revisions, as well as analysis of the ISO commercial property policy and its effects on clients' coverage.

Search among other casualty and property insurance publications for specific information

Keep up with new research and developments with casualty and property insurance articles in newsletters and online publications.

I recommend: For property and casualty insurance newsletters, start by registering at Property and Casualty.com to receive the free Property and Casualty.com Community Newsletter offering the latest industry news, updates and products to help you succeed. Sign up to receive the National Underwriter P&C Daily eNewsletter for free. The daily property and casualty insurance publication goes straight to your Inbox and gives you daily news highlights and breaking industry news. Bookmark the Property Casualty Insurers Association of America website, an online publication offering the latest in industry news, issues, seminars and political action. Subscribe to the CPCU eJournal published by the Chartered Property Casualty Underwriters Society. The monthly property and casualty insurance publication includes articles written by industry professionals about practical and timely issues affecting the industry.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Besides researching topics and staying abreast of new developments, use casualty and property insurance magazines to develop new networking opportunities and forums that present the opportunity to trade information and advice that can help improve your business's bottom line.