Property signage helps convey to your customers and staff that when it comes to your business, you’re in charge. When you post a security sign, a no parking sign or a no smoking sign, you are making it clear that the decisions on how your run your business are to be respected.

Property signage can also help you accommodate your customer base more effectively and show your level of concern. ANSI safety signs, your restroom sign, a warning sign or your fire extinguisher sign all communicate safety and accommodation messages to your clients. Your signage can also be used to promote a sales message as well.

To purchase the right office sign:

1. Determine what message you are trying to convey. Are you trying to be proactive and point someone in the right direction? Are you trying to be in compliance with a regulatory agency? Are you trying to deter behavior like parking in an inappropriate place or smoking? Are you selling something?

2. Figure out your quantity and signage type as you perform a walk through of your premises.

3. Confer with any overseeing regulatory agencies to make sure that you are not omitting anything pertinent.

Action Steps
The best contacts and resources to help you get it done

Go local for your no smoking sign

Simple generic sigange like your no parking sign or your no smoking sign can easily be purchased at your local home improvement store.

I recommend: Check out the selection at both Home Depot and Lowes. Sam’s Club also carries signage, including neon signs. You can either hop in the car and head there, order online for home delivery, or you can usually have your items shipped direct to the store for you to go and pickup to save you on shipping costs.

Order your hard-to-find and ANSI safety signs online

The web is a great resource for ordering custom and hard to find property signage.

I recommend: Carlton Signs offers ADA signs, changeable letters, traffic signs, cast metal lettering, sidewalk signage, lighted signs. They offer thousands of different sign products that have a lifetime guarantee. They also offer free shipping on many of their products. BuildASign can help you design, proof and purchase your sign in under 5 minutes. Displays2Go offers a wide variety of signage from banners, trade show supplies, posters and their displays, light boxes, suggestion boxes, outdoor displays, and slatwall displays. They are a Better Business Bureau accredited business. Hightech Signs offers advertising and promotional signage, exterior and building signs, vehicle lettering and logos, along with interior and property signage. Signline.com offers you free artwork set-up, a low price guarantee and low minimums on their signage.

Consider digital property signage as you move into the future

Digital signage is great for companies needing a changing sales message on their office sign. Businesses like restaurants, corporate offices and retail stores move many products on a changing basis, and digital signage will let you easily update your offerings without having to invest in new static signage every time.

I recommend: SmarterSign offers their Digital Signage Solutions that are easy to use and business-friendly. Helius also helps you replace your traditional signage with an interactive medium that will directly influence your consumers' buying decisions.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  To stay up to speed in the property sign industry, check out Signs of the Times magazine, an in-depth industry information source since 1906.