California real estate associations offer a slew of opportunities for positive exposure for your business. In addition to real estate members of the California Association of Realtors, you will have opportunities to be recognized by other California real estate association members, including businesses and government organizations that support the commercial and residential industry.

Affiliation with a California brokers association provides lobbying and network opportunities that can be immensely helpful to your own business interests, whether you are a Realtor or an associate serving the industry. Membership in California real estate clubs often means access to information and contacts that can be important to your own company. Local California Realtors and brokers associations offer even more chances to network with local business and real estate leaders in your community. Use your membership in California real estate associations in a number of different ways.

1. Expand your network through the California Board of Realtors

2. Support the industry by participating in a California association of Realtors

3. Stay informed with California real estate association publications

Action Steps
The best contacts and resources to help you get it done

Develop business contacts in a California association of Realtors

California Realtors and brokers associations hold regular meetings, seminars and conventions for members and interested parties. At California association of real estate events, as well as through various committees in which you could participate, you will have numerous occasions to socialize and network with other business people who support the real estate industry. The business leaders involved in the California real estate associations could offer a number of trade opportunities for you and your company.

I recommend: The Independent Real Estate Brokers Association of California is a chapter of the National Association of Independent Real Estate Brokers. As a California brokers association, the group supports the efforts of the members through news, referrals and continuing education. The California Association of Realtors supports its members through various functions and outreach efforts.

Show your interest by joining California Realtors and brokers associations

Especially if you hope to do business with any real estate companies, you will want to express your support as well as meet the leaders in the industry. You often can do this best by participating in local groups such as one of the Sacramento real estate associations or a Los Angeles real estate association with both your presence and your financial support.

I recommend: AIR Commercial Real Estate Association has been bringing together the commercial real estate leaders in California since 1960. The Sacramento Association of Realtors is the group that supports agents, brokers and affiliates in the Sacramento area with loads of networking and learning opportunities.

Keep your company in the loop with California real estate association publications

While you may not have time to participate in one more trade group or volunteer on another committee, you can take advantage of membership in California real estate associations through the myriad publications they put out. By keeping up with the reports and news in the industry and the California Board of Realtors, you can pick and choose which events will be most beneficial for you to attend while keeping updated on changes or news that affect the California association of real estate industry.

I recommend: Real Estate Southern California provides market analysis and industry news, particularly as it affect the commercial real estate market. The California Historical Society can be a great resource for real estate news as well as a good group to join for networking opportunities in the state.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Send your top management team and salespeople to various regional California real estate clubs so that your company is well represented at every possible venue.