Guide to Ray Ban Sunglasses Types and Styles

Get information about Ray Ban sunglasses to fulfill your customers' demands for stylish eyewear

By Rachel Davy

Since May 7, 1937, Ray Ban has been creating sunglasses that come in a variety of styles and types. The Ray Ban Company creates sunglasses for men, women and children that not only block out the harmful rays of the sun, but also provide a unique look and sense of style to their wearers. Popularized by General Douglass MacArthur during World War II, Aviators were the first sunglasses created by Ray Ban. In the years since, Ray Ban sunglasses types and styles have evolved to include Wayfarers, those with oval shapes and many in a variety of colors.

If you're planning on buying sunglasses from one of the many Ray Ban distributors, take the time to learn about their various designs so that you can be sure to find exactly what you want at a price you can afford. Here are some additional things to consider about Ray Ban sunglasses types and styles:

1. Ray Ban's Aviator sunglasses are popular wire rimmed glasses which come in a variety of sizes, types and lens colors.

2. Wayfarers come in colors and sizes from pink and red to two-tone color designs to add style to any outfit.

3. Ray Ban sunglasses come in styles for men, women and children at affordable prices that don't sacrifice style.

Action Steps
The best contacts and resources to help you get it done

Learn about the Aviator style of Ray Ban Sunglasses which are functional and have timeless style

As the creators of the world's best-selling sunglasses, the Ray Ban company is the creator of two signature styles, Aviators and Wayfarers. Aviators are lightweight wire framed sunglasses that come in both large and small sizes with a variety of lens colors including dark green to pink and blue. There are the original Aviator style as well as Aviator Highstreet and Outdoorsman. This line is the favored eyewear of pilots and fashionistas alike, so be sure to have plenty on stock at your retail store.

I recommend: Seek out Ray Ban glasses suppliers such as ShadesDaddy.com to review the various styles of Aviator sunglasses. Get discount Ray Ban sunglasses in the Aviator style from Overstock.com.

Gather information about Wayfarer Ray Ban Sunglasses that come in many colors and styles

Made popular in movies such as 'Breakfast at Tiffany's' and 'Risky Business,' Ray Ban's Wayfarer sunglasses were the first frames that weren't made of wire. Wayfarers come in a variety of colors and sizes from large frames to smaller ones, and include lines of wraparound styles. These are Ray Ban's top selling line, so be sure to stock up on these items for retail business.

I recommend: Get information on Ray Ban sunglasses in the Wayfarer style and more in the Sun collection at the official Ray-Ban site. Learn about the new style of Wayfarers called Colorized Wayfarers which come in 16 colors from red to silver. The site also has a Ray Ban sunglasses store where you can order Wayfarers and other Ray Ban sunglasses designs. Visit Nordstrom, a retailer of Ray Ban sunglasses, to order Wayfarers in many styles and colors.

Order Ray Ban sunglasses for men, women and children to meet customer style and function needs

Besides the various designs of Ray Ban sunglasses, there are also models created especially for men, women and children. Now anyone can have Aviators, Wayfarers or any kind of Ran Ban sunglasses made in sizes to fit them no matter their gender or age.

I recommend: Buy Ray Ban sunglasses for men from Giarre. Order Ray Ban sunglasses in various styles created specifically for women from Lenscrafters. Visit OpticsPlanet.com to purchase Ray Ban Juniors which is Ray Ban's children's line of sunglasses.

Tips & Tactics

Helpful advice for making the most of this Guide

• Seek out and compare the prices of many providers of Ray Ban sunglasses. Inquire about bulk discounts and develop a relationship to ensure that you always keep your Ray Ban inventory current.

Guide to Ray-Ban Sunglasses

Set up a Ray-Ban sunglasses store (everyone cool wants you to)

By Natasha Stagg

For information on Ray-Ban sunglasses, just watch some of the coolest movies in which they appear. Or look at some of the hottest celebrities wearing them. Starting with Breakfast at Tiffany's (and fading out and coming back repeatedly since) the iconic Wayfarer model has become the archetypal pair of sunglasses (for those who don't only wear them to block the sun).

Known for their quality and innovation, the Ray-Ban company (which is a subsidiary of the Italian company Luxottica Group) has raised its prices on sunglasses significantly since the thirties, but with help finding the right providers of Ray-Ban sunglasses, you'll make a profit, and look great.

Start here in your search for Ray-Ban providers by:

1. Finding discount Ray-Ban sunglasses.
2. Finding Ray-Ban glasses suppliers that have the ones you want (say, the newest and best).
3. Taking their image and making it your own.

Action Steps
The best contacts and resources to help you get it done

Find discount Ray-Ban sunglasses, buy the top-sellers

Once you see how many providers of Ray-Ban sunglasses exist, you'll agree that serious weeding-out is necessary. Only go with Ray-Ban glasses suppliers that offer the most popular shades at a discount (no close-out discounts). Look up information on Ray-Ban sunglasses to see which styles are currently in style. Also, look at websites that offer discount Ray-Ban sunglasses for their own lists of best selling styles.

I recommend: The Ray-Ban website lets you know what cool people are wearing now, and what new styles will be popular next--like new colors for Wayfarers! Georgia Shades has good discount prices, and BestBuyEyeglasses.com has some impressive deals and a top-sellers list. I'd recommend only stocking these styles unless your customers request other models, since they are expensive and, although known for function as well, considered mostly fashion pieces.

Consider even cheaper options to Ray-Ban sunglasses

Since Ray-Ban sunglasses are so notably pricey, they may make the rest of your more affordable sunglasses look like better options. Many stores carry fake Wayfarers and cheaper Aviators (not really knock-offs, since they don't have a defining logo). I would suggest stocking both. In this way, your customers can see the difference in quality, and make their own decision. If you sell used sunglasses, vintage Ray-Ban sunglasses (like the original real-glass Aviators!) are usually a hit.

I recommend: "Risky Business" sunglasses from Fred Flare or CutesyGirl are much cheaper, but not necessarily as cheap as the "Risky Business/Men in Black/Blues Brothers" party favors some other companies make. Amazon.com has a constantly updated range of new, used, vintage and imitation versions of Ray-Ban sunglasses.

Take Ray-Ban sunglasses advice from the experts

If you want more information on Ray-Ban sunglasses, just look at the list of films they've changed for the better. Customers are often excited about buying a brand just because of the beautiful film stills featuring it. Surrounding your products with black-and-white Ray-Ban shots, in which the glasses are the focus, could be what sets you apart from other Ray-Ban glasses suppliers. If that seems a bit much for your store, a collage of tabloid items might work better.

I recommend: Della Moda's "Fashion Dictionary" is a good places to start. If you're selling more styles than the two most obvious choices (which are not always the top sellers--the Jackie Ohh's, as seen at Amazon are some of my favorites), don't forget to include pictures of them.