Whether you own a jewelry store, boutique or kiosk, garnet jewelry can add a certain flare to your collection. Even the name conjures color. The term garnet comes from the Latin "granatus" meaning grain, and it could have been an historic reference to the deep red of a pomegranate.

Although garnets come in a variety of colors, from reds, pinks and oranges to purples, browns and blacks, most garnet gems on the market have a reddish hue. Red, in fact, is the color most commonly found in the gem. Displayed in settings from simple to ornate, you will find garnet jewelry in a wide variety of styles and prices.

As you select garnet jewelry for your business, several resources all have their advantages and drawbacks.

1. Garnet jewelry manufacturers may be your most direct shopping routes, although this route may limit the number of available styles.

2. Garnet jewelry wholesalers and distributors find the best deals and deliver them to you at a discount, although selections can vary.

3. Jewelry trade shows and publications display a large variety of garnet jewelers and manufacturers, although such a trip can cost in both time and money.

Action Steps
The best contacts and resources to help you get it done

Buy garnet jewelry directly from garnet jewelry manufacturers

Garnet jewelry manufacturers set and polish stones, creating unique garnet bracelets, garnet earrings and garnet necklaces.

I recommend: Classic Jewelry, a German manufacturer, creates garnet jewelry in nineteenth century Bohemian styles. Infocom Network Ltd., through TradeIndia, links garnet jewelry manufacturers and jewelers from India to the rest of the world.

Buy garnet jewelry from garnet wholesalers, distributors and suppliers

Since they are able to buy in bulk, garnet jewelry wholesalers, distributors and suppliers may be able to offer you a large selection at a very good price.

I recommend: For a wide assortment of garnet bracelets, garnet earrings, garnet necklaces, garnet brooches and garnet pins, Erayo Ltd. displays an assortment of designers and their work at wholesale prices. Alpha Imports NY Inc. specializes in loose gemstones and carries garnet gems, as well as garnet jewelry. ZuluMoon.com also carries garnet jewelry on its "If it Shines.com" website.

Attend trade shows and network with garnet jewelry jewelers and designers

Trade shows, as well as trade publications and organizations can get you in touch with the latest in garnet jewelry, whether your interest is a garnet necklace, garnet brooch, garnet earring or ring.

I recommend: The International Gem & Jewelry Show, Inc. sponsors over 80 shows in 30 cities each year. With over 700 exhibits, Nielsen Business Media, Inc. sponsors the ASD/AMJ (Associated Surplus Dealers/Associated Merchandise Dealers) Jewelry Show in Las Vegas, Nevada. Each year, J.O.G.S. International Exhibits holds a large gem and jewelry show in Tucson, Arizona. The Jewelry Information Center, the public relations branch of the fine jewelry and watch industry, provides consumers and retailers with information on trends and jewelry.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  When purchasing garnet jewelry, always work with someone reputable. Check on insurance policies and costs, especially if ordering an expensive garnet jewelry purchase.