More precious than gold, platinum jewelry is beautiful and durable. With its natural properties, platinum jewelry is resistant to wear and tarnishing. Rare and elegant, platinum jewelry is typically considered the absolute best in precious metal jewelry, with a popularity that is widespread.

When considering a purchase of platinum jewelry for your business, to offer the best for your clients, keep the following in mind:

1. Almost any ring that you sell can be re-set in platinum, regardless of how you presently have it set.

2. When clients purchase a diamond ring, encourage them to choose a platinum setting; this is an excellent way to ensure the security of the diamond, by far the most expensive part of the ring.

3. Because platinum is typically 95% pure (as opposed to about 75% purity in 18K gold) it is an excellent choice for your clients who have may allergies or sensitive skin.

4. In addition to its strength and durability, platinum is pliable, and you can fashion platinum jewelry into unique mesh designs due to this quality.

Action Steps
The best contacts and resources to help you get it done

Offer custom-designed platinum jewelry to sell to discerning customers

Timeless platinum jewelry is even more precious when it is created in unique, one-of-a-kind designs.

I recommend: Precious Platinum is a good example of a design gallery where clients can choose a custom design for a platinum necklace, platinum rings or a unique platinum bracelet. Consider joining the Platinum Guild International, which offers great opportunities to network and also offers sales training, so that you can make the most of how to approach custom-design for clients.

Buy wholesale platinum jewelry online

Find beautiful platinum earrings, platinum bracelets and platinum necklaces at wholesale prices.

I recommend: Featuring diamond engagement rings, earrings and more, Wholesale Platinum Jewelry offers jewelry at wholesale and even below wholesale prices. Located in the diamond district of Los Angeles, Diamonds and Engagement Rings.com offers platinum jewelry at wholesale prices ideal for resale. DiamondonNet sells beautiful platinum jewelry and settings ready to be completed and sold.

Offer platinum jewelry first to your clients; precious gems should be set in platinum

Platinum is strongest, safest setting you can choose for your precious gemstone; emphasize this to your clients.

I recommend: For good examples of businesses offering platinum, see Christo Kiffer, Jewelry Central and Generous Gems; these companies offer beautiful platinum gemstones set in a variety of stunning ways.

Meet platinum jewelry wholesalers at trade shows

Attending jewelry trade shows can give you the chance to meet and build relationships with smaller wholesalers of platinum jewelry.

I recommend: Look for wholesalers of platinum settings and other platinum jewelry at these top jewelry trade shows: International Gem & Jewelry Show, JA New York shows, and JCK Las Vegas.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Store platinum pieces separately from other jewelry that you offer.
• •  Be certain that your platinum jewelry is adequately insured under your business's insurance policy.
• •  Over time, platinum develops a natural, aged looking patina. You can remove it with professional polishing, but many people desire the patina over the high gloss finish.