Trends come and go, but one thing that has stayed true throughout the years: people meet, fall in love and pop the question with a diamond wedding ring in hand. Why not take advantage of this steady course and incorporate wedding bands into your business? From diamond wedding rings to a gold wedding ring collection to a wedding ring set that incorporates all of the important wedding jewelry pieces, there are a variety of different niches you can explore, all at different price points.

Before you enter the wedding ring game, examine the type of jewelry that currently sells at your store. Do high-end designer items fly off the shelves, or are your customers more inclined to purchase lower-priced, standard designs. Once you’ve come up with a game plan of what to offer at what price point, you’re ready to stock up. Here are some areas to consider:

1. Offer diamond wedding rings or engagement rings for women.

2. Consider a wedding band collection, including mens' wedding rings.

3. Check out wedding ring set designs.

Action Steps
The best contacts and resources to help you get it done

Stock up on diamond wedding rings or engagement rings

There are few things more exciting than asking your best gal to marry you. Assist those nervously excited clients by offering a wide variety of diamond wedding rings or engagement rings in your store.

I recommend: Novell Design Studio offers retailers a wide range of engagement rings, including princess cut wedding rings and platinum wedding rings. Check out Stuller for a wide range of antique wedding rings plus other beautiful designs.

Feature a wedding band collection in your inventory

After engagement comes marriage; but first, there's all of those wedding-planning headaches. Take some of the burden away from your customers by giving them a ton of beautiful wedding band choices.

I recommend: Select a style and collection to view the myriad of wedding band choices at Wedding Ring King. This supplier has gold wedding bands, vintage wedding rings and more. Yoni Diamonds specializes in a diamond wedding band collection that includes other colored stones, such as sapphires and rubies. Aydin Jewelry offers a great collection of mens wedding rings in addition to custom-made jewelry.

Consider wedding ring set options in your collection of wedding rings

Some customers take comfort in purchasing all the rings for their wedding hoopla in one sitting. Wedding rings sets can also be a more affordable option for those on a tighter budget.

I recommend: Find a great wedding ring set collection in addition to other styles at Wedding Ring Hotline. The set includes an engagement ring and a wedding band for the bride plus a wedding band for the groom. Gottlieb & Sons offers beautiful platinum wedding ring set options for women.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Always offer to clean a customer's engagement ring or other jewelry when shopping for wedding rings. This extra touch goes on long way toward making couples feel comfortable in your store.