Take advantage of the growing popularity of sweats and stock a wide array of options for your customers. Go beyond the basic of cotton sweats and consider designer sweats and sweats that are suitable for weekend wear. Watch the latest fashions and stock sweats that conform to those fashions.

Check out the types and sizes of sweatsuits your competition is offering. Stock the latest color trends and hard-to-find sizes so you meet the needs of all of your customers. Select high-quality inventory that doesn't shrink or fade to promote customer loyalty; buying the cheapest sweats you can find will cost you money and customers in the long run.

1. Go for quality when stocking men's sweats.

2. Provide the ladies with a variety of choices in women's sweats.

3. Set up the ability to offer customized sweats to customers.

Action Steps
The best contacts and resources to help you get it done

Order hard-wearing and long-lasting men's sweats

Recognize that men wear sweats for different reasons than women and supply your male clients with the sweats that are strong enough to withstand the harder wear and tear many men expose them to. From yard work to car repairs, your male clients need with sweats that are both comfortable and durable as well as stylish.

I recommend: Hanes will provide you with a variety of men's sweats to stock your inventory. Champion is prepared to provide you with all the inventory you need for your store.

Stock women's sweats in all sizes

Remember that women come in a variety of shapes and sizes and therefore so should your inventory of women's sweats. Give women the comfort of sweats in the latest colors to allow them to express themselves regardless of their shape or size.

I recommend: Junonia stocks a wide selection of plus-sized women's sweats including sweatshirts and sweatpants so you can meet the needs of more customers. Shirt Suppliers offers wholesale sweatshirts for women to help you stock your inventory for less money.

Create a sideline of customized sweats

Choose to go beyond blank sweats and provide your customers with ways to customize their sweats. Look for companies who do the embroidery work for you to save you the expense of embroidery equipment. Think about setting up a screen printing section in a corner of your store so you can create customized sweats to your clients while they wait.

I recommend: Blue Cotton gives your clients the opportunity to create a custom design for their sweats. Apparel Builder provides you with blank sweats ready for screen printing upon arrival.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Stock a variety of men's and women's sweatsuits that carry the logo of local colleges and sports teams so your customers can express their support of their favorite school or team.