Limited Brands - LTD- Profile

Limited Brands, Inc.. The Group's principal activity is to market women's and men's apparel, women's intimate apparel and personal care products. It sells its products through retail stores and e-commerce and catalogue direct response channels. The Group operates in three reportable segments: Victoria's Secret, Bath and Body Works and Apparel. The Victoria's Secret segment is a retailer of women's intimate and other apparel, personal care products and accessories marketed under the Victoria's Secret brand name. The Bath and Body Works segment retails personal care products and accessories and home fragrance products marketed under the Bath & Body Works and White Barn Candle Company brand names and third-party brand names. The Apparel segment markets women's and men's apparel through Express and Limited Stores. As on 03-Feb-2007, the Group operated 3,798 specialty stores. The Group operates in the United States, Hong Kong and Canada. On 12-Jan-2007, it acquired La Senza Corporation. Victoria's Secret accounted for 52% of 2006 gross revenues; Bath and Body Works, 26% and Apparel, 22%