Action Steps
The best contacts and resources to help you get it done

Locate sources for the men's activewear that you will carry

To stock your activewear department, you need reliable vendors of wholesale men's activewear.

I recommend: Men's gym apparel is at the most "active" end of the activewear spectrum. X-treme Activewear offers a large selection of gym apparel. Browse their retail catalog, and if you like what you see, secure authorization to use the wholesale catalog. Physique Bodyware USA is a manufacturer of men's activewear shorts and other bodybuilding apparel. In addition, Blankstyle, Inc. is a distributor for a number of men's activewear brands, in such categories as tees, jackets, innerwear, shorts and pants. The company offers wholesale pricing for bulk quantities.

Be sure to include casual men's clothes too

Even men who are active will spend more time at light activities and lounging than at working out at the gym. So offer casual clothing that's right for the occasion.

I recommend: ValueSupply is a source for closeouts, overstocks and discontinued items in men's casual pants, shorts, shirts, outerwear and so on. B&A Uniforms Inc. is a wholesale distributor of men's activewear shorts and chino pants, and of golf and polo shirts by top manufacturers.

Display your men's activewear

Once your active men's clothes are in the store, maximize sales potential with eye-catching, exciting displays.

I recommend: Displays2go has striking clothes racks whose maple wood brings out the active men's clothes lifestyle theme. Econoco has a large variety of garment racks.

Helpful advice for making the most of this Guide

• •  Have an in-store bulletin board featuring community active-lifestyle events. This will be a draw for men's activewear customers.
• •  Make your men's activewear unique and memorable by custom printing it with your artwork and logo. X-treme Activewear and B&A Uniforms Inc. offer this service.