Stock up on a variety of wedding dresses for your wedding dress rental store Many brides are wising up to the fact that it's hard to justify the high cost of wedding dresses on a dress that you will only wear once. That makes the dress rental industry a particularly lucrative one.

I recommend:  Purchase dresses wholesale through Wholesale Wedding Gowns. You should have gowns in a variety of styles and sizes so that there is something for everyone. Don't forget to stock up on plus size wedding dresses. You can purchase them at Plus Size Bridal.

Make contact with local wedding dress vendors to complement your wedding planning business A good wedding planner will be able to tell her bride where to get a wedding dress, whether she wants a cheap wedding dress or a designer wedding dress. Establishing a relationship with dress shops will help you gain more business. You refer your customers to the shop; they'll refer their customers to your planning services.

I recommend:  Find local vendors through the Bridal Association of America. You can also find dress shops listed at The Knot, a popular wedding site.

Buy a used wedding dress for photo shoots or costumes If you don't need a wedding dress for a real wedding, then you may not want to pay real wedding dress prices. In most cases, used or otherwise cheap wedding dresses will suit your needs.

I recommend:  Use a wedding dress broker, such as UsedWeddingDresses.com to connect you with people who want to sell their wedding dress. Alternatively, purchase designer wedding dresses at discount prices through Perfect Bridal.