Bath supplies are a must have in stores that cater to the needs of women, such as relaxation, restoration and overall good health. Even herbal supplement suppliers should offer natural bath products in their stores. These are products that women will always prioritize and, therefore, will inevitably purchase, especially when they see a great price on a great product.

There are a lot of bath and shower products to choose from, so you may be wondering how you narrow down the selection. Obviously, you need to take into consideration bath products pricing and costs. It’s also best to stick with what you know will sell, such as the following must haves:

1. Basic items, such as bath soap and body washes, sell great.

2. Stock the shelves with luxury bath products that appeal to the senses.

3. Don’t forget about after bath products, like lotions.

Action Steps
The best contacts and resources to help you get it done

Provide customers with a great selection of basic bathing products

You can't go wrong with the basics, since everyone, men and women alike, desires to maintain hygiene on a daily basis. The best option would be to purchase wholesale bath products that provide a decent selection of soaps, body washes, shampoos, conditioners, shaving creams and all of the other basic necessities for a customer's daily hygiene desires.

I recommend: Purchase bulk body wash with mango, shea and cocoa butter from House of Nubian. One case of 12 eight-ounce containers is approximately $70. Consider purchasing wholesale handmade soaps from Natural Soap Wholesale, starting at 30 cents for guest soaps to $15 for a soap loaf.

Purchase creative bath products to draw customers in

Customers who have a need will easily visit your selection of products for the bath, but you should also consider appealing to customers that don't necessarily have a need. Use luxury bath products to appeal to their desires. Purchase items that are unique and appeal to the senses by offering relaxation and restoration, such as soothing bath oils and crystals.

I recommend: Obtain bath salts, crystals and other relaxing bath products in small portions or bulk from Bulksalts. Prices start at 79 cents for a sample pack up to $80 for 100 pounds. New Directions Aromatics offers a bubble bath base that you can add to any fragrance to personalize it for your spa customers. Purchase in varying quantities, from just over two pounds to 440 pounds, at prices ranging from $6 to $680.

Extend the possibilities with bath and body products together

Lotions are an essential after bath product, especially in locations with weather conditions that are hard on skin. Lotions are a must have for massage parlors. Other options worth considering are perfumes, colognes and body sprays, since most people like to smell good throughout the day.

I recommend: Bath & Body Lab provides wholesale lotions and body creams for about $15 to $56. Consider offering lotions and fragrances from Bath & Body Works. Though they are more expensive, ranging around $10 to $15 per bottle, the vast array of brilliant fragrances appeals to many consumers.

Bath products should mean more than just a bar of soap and a bottle of generic shampoo. Carrying exceptional bath and body products can put your employees and customers in a better frame of mind, offer healing and restorative properties, and increase your business, if you choose to sell these products as well as use them in your business. You can:

1. Calm irritated skin with bath products
2. Relieve stress with bath essentials
3. Use bathing products to moisturize and soften skin
4. Exfoliate skin and stimulate circulation

Action Steps
The best contacts and resources to help you get it done

Feature luxury bath products in your store

There are several bath product manufacturers that sell unique, indulgent bath goods.

I recommend: L’Occitane features bath and body products including bath gel, scented soaps and foaming bubble baths. Bathtopia sells luxurious bath essentials such as spa treatments and massage oils. Bath & Unwind sells bath and shower products in a variety of luxurious fragrances. You can find unique and different bathing products including heated towel stands, mirror defoggers and steam saunas at Comfort House.

Expand your business with natural bath products

Bath products that feature natural ingredients such as clays, natural oils, salts and herbs are wonderful for the body and skin.

I recommend: Flower Peddler offers bath supplies made from natural ingredients. Their delicious fragrances and scents offer benefits to the skin and they feature a line for men as well. Dean Coleman features bath soap, herbal remedies and essential oils made without artificial colors or fragrances and with no animal testing. Arcadia Aromatics sells products for the bath such as body whips and handmade soaps made from natural ingredients like grains, botanicals and herbs.

Find wholesale bath and body products

If you own or run a retail store, basket business, spa or other outlet for bath products, you can purchase products at wholesale prices from several places.

I recommend: Cottage Soap: Wholesale offers bath and body products at bulk prices with many items priced under $1.00. BathBodySupply.com sells everything you'll need to create your own bath products, such as lotion and cream bases in large sizes, ready to be customized with different fragrances. Bath by Bettijo makes their upscale bath products available to retailers at wholesale prices.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Read lists of ingredients on bath products carefully; be aware that some people may have sensitive skin or allergies. Many products contain dyes that could be unhealthy.
• •  Look at the bottles carefully. Products containing aromatherapy oils or essential oils need to be in a dark bottle, not a clear glass or plastic one because light damages the oils.

Whether you’re a retailer searching for bath products to add to your inventory, or you want to run a spa business that offers bath items to its customers, learning key industry terms can help you select skincare products that your clients will love. By discovering the benefits of “aromatherapy,” “exfoliators” or “soap sacks,” for example, you can communicate effectively with vendors and manufacturers to order the proper bath products to cleanse, soothe and treat your clients’ skin.

Action Steps
The best contacts and resources to help you get it done

Exfoliators

Exfoliators, also called exfoliating scrubs, can improve skin condition and appearance by sloughing off dead skin cells. Look for versions with pleasing scents or natural ingredients like honey, orange or lemon.

I recommend: Check out a selection of exfoliators through L’occitane, including salt and sugar scrubs.

Foams

Operating like bubble baths, foams offer more lush and soft bubble clouds to soften skin. Some foams can even double as shower gels to add even more value to the product.

I recommend: Read more about bath foams, including versions from Italy or Provence, through the Bathtopia website.

Aromatherapy

Customers who want to indulge will look for aromatherapy products featuring natural ingredients. The fragrant bath products can reportedly reduce stress and promote relaxation with soothing scents and ingredients.

I recommend: Flower Peddler offers a variety of aromatherapy products such as bath salts, bubble bath, crystals, bath teas and bath oil.

Body balm

Clients with dry skin will benefit from a body balm that hydrates more quickly than regular body lotions or moisturizers. The long-lasting creams often feature natural ingredients like cocoa butter or shea butter.

I recommend: Discover the benefits of body balm and learn more about its ingredients that help condition and moisturize dry skin through product descriptions on The Body Shop website.

Shave cream

Your female clientele will appreciate a line of scented shave creams that can also double as moisturizers. The products also contain ingredients helpful in preventing shaving cuts and problematic ingrown hairs.

I recommend: Discover additional properties, key ingredients and recommendations on ways to use shave creams effectively through the Sephora website.

Soap sacks

Soap sacks can eliminate soap waste and slipping, in addition to serving as a body scrubber to smooth and exfoliate skin. Consider marketing the products along with popular bar soaps or packaging them together in a color-coordinated bundle.

I recommend: See photos of soap sacks and learn more about how the products simplify bathing through Akron Grove.

Whether you need to purchase bath supplies for your retail store, residence establishment or gift basket business, discovering different wholesale bath and body products will enable you to stock a diverse selection at the best prices. Find sources to learn more about bath essentials from basic bath soap to more expensive accessories like exfoliating products and bath brushes.

Browse consumer publications, competitors’ websites and wholesaler information to educate yourself on bath products that will both cleanse and pamper your clients. Consider the descriptions, price points and reliability of the bath product manufacturers when trying to:

1. Choose bath and shower products that will appeal to most customers, such as bath and liquid soap.
2. Look for creative bath products to pamper your customers such as fragrant bath gel and other bath and body products like bath salts, bubble bath and body lotions.
3. Get more information on non-consumable bathing products like sponges, loofas, eye masks and bath brushes.
   

Action Steps
The best contacts and resources to help you get it done

Find information on the range of basic products for the bath, particularly soap bars

Although they're inexpensive, carrying an array of bath and hand soaps can boost your bottom line as popular and consistent sellers. Look for natural bath products and interesting soap shapes or packaging that will entice even more customers.

I recommend: Homespun Naturals offers wholesale cold-pressed face and body soap created with ingredients like cocoa butter, coconut, castor and jojoba. Bath soap bars are available in a variety of scents. Find a variety of soap bars with blends of shea butter, aloe and olive oil through Natural Soap Wholesale.

Discover luxury bath products to turn a bath into a spa-like experience for your clients

Stocking bath products like bubble bath, bath bombs and shower gel will appeal to customers looking for an enhanced bath experience. Learn more about each product's properties and wholesale pricing to offer the most useful merchandise at the best price.

I recommend: Check out an assortment of bath supplies including bubble bath, body wash, bath salts, body cream, bath oils and body scrubs on the website of Hodgepodge Gifts. Discover bath products types and styles such as shampoo and conditioner, body wash and shower gel through Bath Body Supply.

Consider bath supplies and tools that make it easier to take and enjoy a bath

Boost your bottom line by offering additional bath supplies that some customers will buy to pamper themselves or use as part of a skin care treatment routine. Find the items that will appeal most to your target market.

I recommend: Cotton Blossom Crafts showcases a selection of bath supplies and accessories like soap dishes, bath mesh sponges, back scrubbers and an assortment of bath brushes. Consider the features of wholesale bath products like eye masks, sea sponges, body brushes and bath pillows through Wholesale Bath Products.