Understand the logos and words used by cosmetics manufacturers Though 'cruelty-free' and 'not tested on animals' don't carry much weight, some private organizations investigate products and allow them to carry a logo that identifies them as certified cruelty-free by the organization.

I recommend:  The Coalition for Consumer Information on Cosmetics created the Corporate Standard of Compassion for Animals. Companies including cosmetic manufacturers pledge adherence to this standard if they’re no longer supporting animal testing. In exchange, they’re able to place the Leaping Bunny logo on their products. Because they’re audited on a regular basis, the logo means that neither the ingredients nor the final product has been tested on animals. The word “vegan” alone means that there are no animal products in the cosmetics, but these products may be tested on animals. However, the Vegan Society provides its logo to companies that meet its Vegan “Animal-free” Standards. These standards are more comprehensive than the Leaping Bunny, disallowing any use of animals.

Choose cruelty-free cosmetics that help customers achieve the latest look Many consumers looking for cruelty-free cosmetics are hip and well-informed about makeup trends. If you keep up with the latest looks and tailor your cosmetic selection to them, your cruelty-free selection better matches consumer interest.

I recommend:  Urban Decay is a cosmetic manufacturer that features a hip line of cruelty-free cosmetics to appeal to customers in their teens and twenties, and you can purchase wholesale, if you’re approved. Smashbox is another cruelty-free cosmetics business that appeals to younger consumers, but can reach older ones as well. Submit an inquiry for wholesale purchasing.

Carry cruelty-free versions of classic cosmetics While many consumers looking for cruelty-free cosmetics are already well-informed, others may not know about these options. For them, carrying cruelty-free versions of classic cosmetics can pique their interest is switching brands.

I recommend:  Sign up for a wholesale account at Gabriel Cosmetics, which features a full range of classic cosmetics. Stock some cruelty-free mineral makeup, too, which is a step up from traditional powder foundations, shadows and blushes, but is used in the same way. You can also find mineral-based lipsticks. Sevi supplies a small line of cruelty-free mineral makeup and is also a natural skin care company.