Beauty care and personal health events give us all an opportunity for fresh breath, radiant skin and a smooth shave. Beauty trade shows and personal care events showcase new products and opportunities in the industry. Beauty and personal care events cover hair, nails, dental and skin home care products all designed to make your business shine.

Promoting new products such as makeup and perfumes at beauty trade shows is a traditional way to get them to retailer’s shelves fast. Beauty trade show events connect manufacturers and distributors with the retailers who sell directly to the public. Making a big splash at beauty and personal care trade shows is the first step to successful product sales. When attending a beauty and personal care event consider the following:

1. Find events with suppliers ready to stock salon shelves to boost sales.

2. Look for cosmetics events with live demonstrations to learn new techniques.

3. Find alternative products found at health and beauty events to expand your clientele.

Action Steps
The best contacts and resources to help you get it done

Hair trade shows introduce new products and techniques to expand business inventories

Hair trade shows hold keynote sessions to introduce new ideas and information on industry affairs. Exhibition floors display the hottest and newest hair products, salon equipment and retail opportunities. Hair industry professionals and suppliers connect here to promote business growth and innovation.

I recommend: The International Beauty Show (IBS) brings the world of beauty and hair professionals together once a year for discussions on industry topics and demonstrations of new products. Outre hosts events across the country for hair care professionals and manufacturers.

Find the skin care products your customers want when attending cosmetics events

Cosmetics are the first thing we think of when we hear about beauty trade shows. Cosmetics events promote all of the skin products that consumers use every day to highlight eyes, tweak perfect cheekbones and even fake that summer tan. Attending a make up convention is sure to have your business glowing.

I recommend: Cosmoprof North America is the premier cosmetics show with displays from manufacturers around the world. The HBA Global Expo and Educational Conference is focused on bringing suppliers and retailers together for growth opportunities.

Stock popular alternative products for clients who prefer a natural approach

Beauty and personal health events that focus on changes and new trends in the industry offer non-traditional beauty and health products to stock retailer shelves. Offering a varied inventory is a good way to bring in new customers and expand your business client base. Finding suppliers of new products at beauty events gives your bottom line a makeover.

I recommend: The Professional Beauty Association (PBA) hosts an annual conference focused on cosmetics and body products for salons and spas. Dedicated to natural products from make up to deodorant, the Natural Products Association promotes an annual national conference to put you in touch with natural alternatives.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Conventions offer substantial discounts for early registration. Plan your beauty and personal health events calendar early to save money on the must see shows of the year.