Stock your shelves with a variety of perfumes, also called parfums, that meet all your customers' budgets. You can find perfumes and perfumes information that meet your business needs from numerous wholesale perfume suppliers. Suppliers offer designer perfumes from Calvin Klein and Gucci to imitation fragrances sold in dollar stores and independent retail shops.

While a perfumery may market and sell their own perfumes, you can inquire about setting up an account with them, if you find a unique fragrance sold only through a specific perfumery. This gives your business a competitive edge because you offer specialty fragrances. Consider the following when looking for a perfumes provider:

1. What types of perfume do you want to offer? There are perfumes, parfums and toilettes. Perfumes are the most concentrated and toilettes are gently concentrated.

2. Do you want to stock designer perfumes or discounted brands? If you stock designer scents you have more of an investment.

3. You should provide testers for new or upcoming fragrances. You can also provide testers to see whether a perfume would be popular in your store.

Action Steps
The best contacts and resources to help you get it done

Order perfumes wholesale

Ordering perfumes wholesale lets you get a whole case of fragrance for a discounted price. The cheaper or less concentrated the perfume is, the cheaper the case is. Before ordering, make sure you get information on the perfumes list so you know whether you're getting high-end designers or alternative designers.

I recommend: Find both designer and discounted perfumes at wholesale prices through Designer Fragrances. Download a price list and catalogue at Risona and shop for designer perfumes at wholesale prices.

Buy testers as special orders or regular stock

You can offer a custom service by offering an ordering system for testers. If customers are curious about a certain perfume, offer to order them a tester with the understanding that they purchase the tester upon arrival. You can also stock testers or samples of new fragrances in an effort to sell the full-size perfumes.

I recommend: Browse online retailers offering a slew of perfume testers at Become. Get sampler packs based on designer or scent at The Perfumed Court.

Purchase perfume accessories for your perfumery business

Sell perfume accessories, such as atomizers, roll-ons and bottles, for your customers' personal use. This lets customers buy a large bottle of perfume, along with a small atomizer or bottle for their purse or car. These are also useful for providing in-store sample bottles.

I recommend: Find atomizers, bottles, funnels, roll-ons and labels at Accessories for Fragrances. Order decorative bottles for your clients from Nemat International.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  You can help your customers make better decisions by providing coffee beans throughout your store. Smelling coffee beans in between perfume scents helps clear out the nose. This way customers get a better idea of what a perfume smells like, and it may reduce your number of returns.