Gillette Company - G- Profile

Gillette Company (THE). The Group's principal activities are to manufacture and sell consumer products throughout the world. The Group operates under five segments: Blades and Razors, Duracell, Oral Care, Braun and Personal Care. The Blades and Razors segment includes male shaving systems and are sold under the Mach3Turbo, Mach3, SensorExcel, Sensor, Atra and Trac II brands and disposable razors under the Sensor3, Custom Plus and Good News brands. Duracell segment of the Group markets alkaline batteries. Oral Care segment markets manual and power toothbrushes. Braun segment sells electric shavers under the Braun brand and hair epilators under the Silk-Epil brand. Personal Care segment of the Group sells shaving preparations, skin care products, after-shave products and deodorants and antiperspirants. As on 31-Dec-2004, the Group had manufacturing operations at 31 facilities in 14 countries. In Jun-2004, the Group acquired Zooth Inc. Blades and Razors accounted for 42% of 2004 revenues; Duracell, 21%; Oral Care, 15%; Braun, 13% and Personal Care, 9%