If you own a beauty salon or retail store, you must stay abreast of trends, news, new products and other information by reading beauty and personal care product publications that will help keep you one leg in front of your competition. All aspects of the beauty and fashion industry remain highly competitive, especially for a small business designer, apparel manufacturer, beauty retailer or salon owner.

Beauty industry publications provide effective resources for continuing your professional education and training. Strive to constantly increase your industry knowledge and you’ll make even more sound business decisions and become a more valuable asset to your clients. As you search for the publications that provide you with the most value, consider the fol

1. Lean toward fragrance and cosmetic publications if you work in those aspects of the beauty industry.

2. Get access to the latest beauty industry news from the world of fashion.

3. Read beauty publications that include information for hair stylists and salon owners and managers.

Action Steps
The best contacts and resources to help you get it done

Read beauty care product publications for fragrance and cosmetic information

Either save your favorite online industry publications or order print versions you can keep on a side table for when you don't want to spend any more time in front of your computer.

I recommend: Order a subscription to Beauty Fashion: The Professional Journal Of The Cosmetic And Fragrance Industry. Monthly, you'll receive information on the latest news, trends, events and products from the cosmetic and fragrance industry publication. Subscribe to either the print or digital version of Global Cosmetic Industry, the only business cosmetic magazine for the global beauty industry dedicated exclusively for marketing and business executives of beauty products. Read Perfumer & Flavorist, a fragrance industry publication that offers tips, processes and new developments for practical fragrance formulation, flavor formulation, novel raw materials and new technology. Check out Cosmetics & Toiletries, the industry's free online personal care product magazine that focuses on research and development.

Look for beauty trade association publications that address fashion

If you work in any aspect of the fashion industry, you'll find a wealth of information in fashion trade publications.

I recommend: Sign up for Women's Wear Daily RSS feeds on your computer for the latest information on business news and key women's fashion trends. Readership for the professional beauty fashion paper includes retailers, designers, manufacturers, marketers, financiers, trend makers and other executives. Order a one-year subscription to Fashion Business International.The beauty fashion magazine directs its articles to business and technical decision makers in apparel retail and manufacturing industries. Within its covers, the magazines addresses international trade, CAD systems, manufacturing technology, color, fabric, accesory trends and many more topics.

Utilize beauty care products industry publications that address hair and hair products

If you specialize in the beauty salon industry, look for a professional beauty magazine that concentrates on all aspects of hair and hair products. Display current issues for your customers to peruse.

I recommend: Save American Salon to your list of favorites and consider a subscription to the professional magazine. The magazine offers articles covering hair styling, cutting and coloring, salon business information, workshops, new products and more. Refer to Modern Salon magazine for the latest beauty industry news, tips and trends.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Search through your beauty industry magazines to find networking opportunities and forums that open even more doors for learning and sharing new techniques and useful information among your peers.