Choose a business model for your skin care company A skin care business can be a home-based, direct sales operation, a retail store front or a service within a salon. This flexibility gives entrepreneurs the ability to create a business that suits their individual needs.

I recommend:  I recommend: Avon, one of the oldest direct sales companies in the U.S., also happens to be one of the most recognizable names in skin care. Merle Norman offers retail store franchise opportunities. Estheticians can use the Esthetician Resource website to find salons to set up shop in.

Use professional skin care products targeted for your market Professional skin care products, unlike mass market brands, are typically sold only through authorized distributors, such as beauty consultants, cosmetics boutiques or salons. Price points range from affordable to luxury.

I recommend:  I recommend: Aloette and Noevir USA offer the opportunity to sell professional-quality products through traditional direct sales channels. Estheticians can choose to open or work in a salon that sells Aveda or Dermalogica products.

Consider including natural skin care products in your inventory Organic and natural skin care products continue to be a hot trend in the skin care business. Regardless of your skin care company business model, you can find natural products to add to your inventory.

I recommend:  Stock natural products from Suki. Contact Juice Beauty by email for wholesale pricing information on their certified organic skin care products.

Join the ranks of skin care manufacturers As a skin care product manufacturer, you could make your own skin care products and sell them online or from a retail store front. Product ideas include soaps, lip balms, lotions and bath salts.

I recommend:  Start out small by ordering lip balm, lotion or soap kits from Bramble Berry. A skin care product manufacturer can purchase bulk ingredients and packaging from Essential Wholesale.