As a spa owner, you know that skin care treatments are in high demand, and adding micro dermabrasion to your menu has the potential to draw the attention of many clients. This is a great service to offer and appeals to both existing clients and newcomers, especially the aging baby boomer population.

These types of treatments can bulk up your bottom line, since the going rates for microdermabrasion are quite high. Aside from the initial cash layout for the equipment, the majority of the cost to you is the salary paid to your aestheticians.

To get started, consider the following:

1. Hire knowledgeable aestheticians to perform micro dermabrasion treatments. This procedure can damage a client's skin if performed incorrectly.

2. Buy the proper equipment necessary for micro dermabrasion. You have many options, depending on your budget.

3. Get some micro dermabrasion information and ensure that your aestheticians are doing the treatment properly. You can do your own quality control to keep your workers on their toes.

Action Steps
The best contacts and resources to help you get it done

Purchase quality micro dermabrasion machines to make the process more efficient

While this equipment can be rather costly, if you focus on your marketing methods, it will pay for itself in no time. You can find more economically priced machines or you can opt for high-tech equipment that is sure to last you a long time. Decide on a budget and stick with it.

I recommend: Consider buying one of the microdermabrasion systems from Med1Online. Check out the economical diamond-tipped machines at Illumabrasion.

Keep the right micro dermabrasion supplies in stock

In essence, microdermabrasion involves sloughing off the top layer of skin, or the epidermis. Aluminum oxide or sodium bicarbonate crystals are applied to the skin and then vacuumed up by the wand on your machine. Note that if you have invested in a diamond machine, you won't need crystals but you may need replacement tips.

I recommend: Buy micro dermabrasion crystals in bulk at MicrodermabrasionCrystals.NET. You can also buy large quantities from Hunter-Dale. Order diamond tips and filters from eHealth and Beauty.

Sell retail microdermabrasion products to further boost your bottom line

With just a little sales training, you can have your aestheticians selling retail products in no time. These products offer a decent profit margin and will establish a rapport between your staff (and thus, your spa) and your clients. Make sure that your employees are giving adequate micro dermabrasion advice during the selling process to make sure that your clients know how to apply the products properly.

I recommend: For the time between treatments in your spa, recommend to your clients that they use the professional kit from Dermanesse. Resell a full-line of DermaNew products, which has something to offer everyone.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Most states require aestheticians to have special micro dermabrasion training. Check with your local laws to find out what licenses or certifications are necessary for both your aestheticians and your spa.
• •  To further increase your profits, consider offering skin care consulting services. Promote one of your best aestheticians to the position of 'micro dermabrasion consultant' and offer the service to anyone considering the treatment. The consultant can still help with micro dermabrasion procedures until you're busy enough to provide consulting services full-time.