Although your moisturizer lotion sales will peak during the drying winter season, you can still ensure consistent sales throughout the year. Offer lotions and creams that target various areas of the body, have different weights, and provide a variety of health and beauty benefits.

The majority of your clients may be in the market for a body lotion to prevent drying in the winter. Others, however, may desire a moisturizer that doubles as sunscreen or combats aging, for example. Be sure to stock enough products to satisfy their diverse requests:

1. Provide body moisturizer lotion in different weights that customers can buy despite the season.

2. Sell moisturizer cream designed for specific areas like the eyes, hands or feet.

3. Offer products with additional benefits like a tinted moisturizer, fragrance-free cream or lotion with firming properties.

Action Steps
The best contacts and resources to help you get it done

Stock a variety of body moisturizer lotions to suit your customers' seasonal needs and preferences

Boost sales by reminding customers that they may need a lightweight moisturizer in summer to prevent greasiness and heavier creams in winter to combat dry skin. Clients will also be tempted to make additional purchases if you stock lotions in a variety of enticing fragrances.

I recommend: WholesaleMart distributes body lotions with scents like green tea, lavender, ginger and jasmine. The site also offers gift sets that package moisturizing lotion with shower gel and bubble bath. Click on the tabs to obtain additional moisturizer lotion information and payment options. Wholesale Bath Supplies Plus lets you customize body butter with a color and fragrance that you can package in your own jars or tubes. Click the “online ordering” tab to make selections and order.

Find moisturizer lotion aimed at specific problems areas like the hands or feet

In addition to body lotions for all-over use, customers may also want a moisturizer lotion to soothe problem areas like chaffed hands and feet or delicate skin around the eyes. Become known as a skin care specialist by providing the specialized product in addition to advice on how to apply it for maximum results.

I recommend: Alternative Beauty is a bath, body, hair and skin care wholesaler offering such products as hand cream, green tea eye cream and peppermint foot moisturizer cream. Get wholesale discount pricing on name-brand eye creams, hand lotions and foot moisturizers through OTCWholesale.com.

Display a moisturizer selection with added benefits to attract additional customers

Your busy customers will undoubtedly welcome ways to have healthier skin that gives them a youthful, glowing appearance. Meet the demand by selling types of moisturizer lotions designed to battle sun damage, firm problem areas or smooth fine lines, for example. They may also appreciate a moisturizer that doubles as a foundation to save time while applying makeup.

I recommend: Cleopatra’s Choice, a makeup and moisturizer lotion provider, distributes a sheer tint moisturizer that works as a foundation, lotion and sunscreen. Click on the “wholesale” tab to get more information and discount pricing. Aquatech Skin Care sells moisturizing lotion in bulk designed to have firming and toning properties.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Help your customers select the proper product by compiling a moisturizer lotion list that features the benefits, fragrance level and ingredients of each product. Place the directory near small sample bottles so clients won't be tempted to open product packaging to use as testers.