Rent-A-Wreck OF America, Inc. - RAWA- Profile

Rent-A-Wreck Of America, Inc.. The Group's principal activity is to market and administer the Rent-A-Wreck and Priceless vehicle rental franchises programs and related services. The Group through its franchisees offers rentals of cars, trucks and vans to general public. It develops and executes advertising and marketing programs that have included radio and television commercials, direct mail, print advertising, promotional items and sponsorship at sporting events. The Group's activities are carried out through three divisions: Vehicle Rental Franchise Programs, Insurance Coverage, and Vehicle Rental Operations. The Group's main brand is PRICELE. At 31-Mar -02, it operates through 615 franchised location throughout the United States and 33 franchised locations in Europe. Vehicle Rental Franchise accounted for 76% of fiscal 2002 revenues; Insurance Coverage, 18% and Vehicle Rental Operations, 6%. Vehicle Rental Franchise accounted for 76% of fiscal 2002 revenues; Insurance Coverage, 18% and Vehicle Rental Operations, 6%.