Belluna Co., Ltd. - 9997- Profile

Belluna Co., Ltd.. The Group's principal activities are the mail-order sale and distribution through catalogues and media. The operations are carried out through the following divisions: Catalogue; Single Item Sales; Advanced Finance Business; BOT (Outsourcing) Business; Karemu (Exhibition Sales) Business and Other. Catalogue includes mail order services for lifestyle-related products; Single Item Sales includes food products, cosmetics, health foods and others; Advanced Finance Business includes financial services for catalog shippers; BOT (Outsourcing) Business includes enclosing and mailing services, as well as contracted outsourcing business; Karemu includes display and sale of kimono and jewelry goods and Others include rental and leasing of buildings and wholesale business. Catalogue accounted for 65% of fiscal 2006 revenues; single item sale, 23%; finance, 5%; Karemu, 3%; BOT, 1% and other, 3%