E4L, Inc. - ETVL- Profile

e4L, Inc. (formerly National Media Corporation) is in the business of direct marketing of consumer products through direct response television programming, wholesale/retail distribution and electronic commerce. The phases involved in direct marketing include product selection and development, manufacturing by third parties, acquisition of television media, production and broadcast of programming, order processing and fulfillment and customer service. The company has international operations in Europe, Australia, Asia and Other countries. The programs are available to more than 270 million households in over 70 countries. e4L incurred year 2000 expenses of $1.2 million through March 2000. The company acquired 50% ownership interest in Promenade Membership Services, LLC. in May 2000.