Build Brand Awareness This Holiday Season With Personalized Business Gifts & Favors. Add Your Personal Message & Business Logo!
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Build Brand Awareness This Holiday Season With Personalized Business Gifts & Favors. Add Your Personal Message & Business Logo!
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...and all through the office,
all managers were stirring
...over budgets for gifts.
By the end of the year budgets are usually tighter than stressed nerves, and shopping obligations harken through the malls. Now it may be your responsibility to buy gifts, and the faster you can cross names off your list-- the more time you have to roast chestnuts and enjoy the holidays.
Gift baskets are so popular because they are easy to order... they can be shared a number of people... and there is a wide cost range to fit within any budget.
Action Steps
The best contacts and resources to help you get it done
Don't Wait Until the Last Minute.
Some people like to shop immediately after Halloween; some brave the crowds right after Thanksgiving; and others wait until Christmas Eve. Since a batch of business orders sometimes requires a few weeks of lead time for customization and delivery, don't wait until the last minute. Fortunately, you can schedule delivery dates well in advance.
I recommend: American Express has a helpful time line for planning how much time you should allow.
Trust 'Consumer Reports'
An article by Consumer Reports entitled 'Best Gifts in over 50 Categories' included ratings for top gift baskets. No need to dash through malls or hunt on the internet if you trust their recommendations.
I recommend: Top-Rated Baskets according to "Consumer Reports"
1) Usingers (Meats and Sausages)
2) The Fruit Company (Fruit Baskets)
3) iGourmet (Specialty Cheeses & Desserts)
4) Wine Country Gift Baskets (Wine)
Add a Touch of Customization
Most etiquette sites advise against ostentatious branding for holiday gifts, and I agree. However, small touches are acceptable, especially since offices are sometimes inundated with gifts. Small reminders are sometimes necessary to let people know where the gift came from.
I recommend: Personalized Ribbon or Custom Cards for a subtle, yet appropriate way to make your gift special and professional.
Tips & Tactics
Helpful advice for making the most of this Guide
- • Arrange to have baskets sent directly to clients, unless you specifically want to deliver baskets yourself. If it's a question of cost, you probably won't save much by having them all delivered to your office, but it never hurts to ask.
- • You should be able to save time by simply emailing a list of gift recipients on a spreadsheet or word document instead of entering each order individually on a website. Just ask for a corporate sales representative.
- • Save some money by finding a company that charges No Sales Tax (Alaska, Delaware, Hawaii, Montana, New Hampshire and Oregon).
- • Make sure prices are not included with the shipment. This shouldn't be an issue, but you might as well double-check.
Build Brand Awareness This Holiday Season With Personalized Business Gifts & Favors. Add Your Personal Message & Business Logo!
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When shopping for baskets of holiday business gifts, look for companies that offer:
1. Easy ordering and delivery of holiday baskets to multiple recipients.
2. Volume discounts on corporate holiday gift baskets.
3. Business holiday gift baskets that feature a variety of different foods--something to please everyone in the office.
Action Steps
The best contacts and resources to help you get it done
Make an impression with holiday gift baskets for top customers
Your best clients deserve a business holiday gift that shows how much you appreciate their patronage. Treat them to an upscale holiday gift basket they'll remember.
I recommend: Consider Godiva's Heaven on Earth holiday gift basket from Fabiene. This gold pail is filled with a chocolate lover's dream of truffles, chocolate-covered almonds, coffee, cappucino, and chocolates. Fabiene also features wine baskets such as the Swan's Flight Gourmet basket, with a 2003 Chardonnay and a 2004 Shiraz, as well as an assortment of cookies, breadsticks, cheese, nuts and chocolate. Take a look at the Vermont Country Chocolate Gift Basket from Lake Champlain Chocolates, offering an assortment of all-natural, locally-made chocolates, maple syrup and maple candy packed in a keepsake tin. Who doesn't love cookies? Treat your corporate customers to an assortment of Mrs. Fields's Every Occasion Nibbler's Basket from e-Corporate gifts, with an assortment of 100 nibbler cookies. Check out their quantity discounts, and their easy ordering to multiple recipients.
Send your best wishes with healthful holiday gift baskets
You can't go wrong with a generous business holiday gift basket of delicious fruits to thank your clients, suppliers or employees. Look for a supplier with a reputation for providing fresh seasonal fruits for holiday baskets.
I recommend: The Good Health Basket from Harry and David is a cornucopia of healthy treats, including apples, pears, dried fruit, and cakes and snacks in fat-free and low-fat varieties. This gift also includes nutrition information for the health-conscious. Go organic with holiday gift baskets stocked with naturally grown fruits. Try the Earthly Delights Fruit Basket, overflowing with organically grown pears, apples, oranges, nuts, cheese, chocolate and cider.
Send holiday food gift baskets with something for everyone
If you're looking for holiday gift basket ideas, why not choose a basket with a variety of foods from which to choose?
I recommend: The Holiday Traveler Basket from Figi's offers a spread of tasty treats, such as meats, cheeses and sweet snacks, packed in a wicker traveling case. The Treasure Chest Gourmet from Gift Tree features food for exotic tastes, such as salmon, brie, crackers, coffee, Guadalajara mix, cranberry twist, almonds and almond roca and chocolate coins.
Tips & Tactics
Helpful advice for making the most of this Guide
- • Know your customers' gift-giving policies in advance. Some companies have a policy of not allowing employees to accept holiday business gifts. Otherwise, your well-intended gift could end up as part of the raffle at your client's annual Christmas party. Or worse, it could be construed as a breach of professional ethics.
Build Brand Awareness This Holiday Season With Personalized Business Gifts & Favors. Add Your Personal Message & Business Logo!
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Training in making baskets for holiday business gifts includes many elements. You need to make sure that your holiday gift baskets education and training includes elements of designing holiday baskets, purchasing supplies, assembling, delivering and marketing your business holiday gifts to your desired client base.
Use the following resources for education and training in the holiday gift basket industry:
- Learn the basics for getting started with holiday baskets from instructional videos.
- Take a course or attend a conference for additional business gift training.
- Use resource manuals and guidebooks to navigate the business of holiday baskets.
Action Steps
The best contacts and resources to help you get it done
Get started making corporate holiday gift baskets with instructional videos and seminars
Getting started making holiday business gifts is the most difficult part of designing your own gift baskets. A number of instructional video courses and seminars exist to help you become familiar with the basics of the gift basket business.
I recommend: Mary Ann Jacobs has holiday gift basket training videos and phone-in seminars, which are also available as audio recordings on CD. The Gift Basket Basics video is another helpful option for basket designers who are just entering the business.
Use courses and conferences to learn the latest tips for making holiday baskets
A good way to advance your skills and stay current with the trends in corporate holiday gift baskets is to enroll in an online course or attend a continuing education seminar. These education and training options are good for getting more in depth training once you've already gotten started in the gift industry.
I recommend: Advanced Continuing Education Seminars for the Gift Industry holds an annual conference for all types of gift industry professionals. The Virtual Learning Center online course in gift basket design and marketing is another option for more detailed and comprehensive holiday gift baskets education and training.
Get a good resource guide for working in the holiday baskets business
Another option for finding holiday gift basket ideas, tips and strategies is to find one or two good resource manuals or guides from other established professionals in the business. Resource manuals are helpful to have on hand for navigating some of the challenges you may encounter in your career making holiday gift baskets.
I recommend: BasketBizHelp offers a comprehensive resource guide for beginners or experts in the industry. You may also want to consider a book like The Business of Gift Baskets: A Guide for Survival as you get started working with corporate holiday gift baskets.
Tips & Tactics
Helpful advice for making the most of this Guide
- • Subscribe to a gift industry magazine, newsletter or blog to stay up-to-date with the very latest trends in holiday baskets. Trends in gift baskets may be changing seasonally, so to keep your education and training current you will need to update your information regularly.
Build Brand Awareness This Holiday Season With Personalized Business Gifts & Favors. Add Your Personal Message & Business Logo!
Request Quote | Custom Packaging | Download Brochure | Order Now

