Display Cases

C.A. COUTTS HOLDINGS PLC Highway Capital Plc

HL Display AB Princedale Group Plc

Guide to Racks, Shelving and Display Cases

Retail displays can really help your products stand out
By Jennifer Baljko

	Retail Displays Starter Balance function and looks in choosing among display cases and display racks Scout online catalogs to learn types of available store display choices Look for deals on used display cases and display racks

There's more to racking up sales than a successful product; you also have to find a way to create orderly and attractive retail displays that draw browsers to your shelves. Choosing the right racks, shelving and display cases is an important task for many types of small business. Making the right retail display decisions offers these benefits:

1. Flexibility. The right kind of retail display offers many ways to effectively present your product to customers and the ability to change without a lot of trouble.
2. Efficiency. Everyone in retail knows that space is at a premium. Since you don't want to waste the space you're paying for, it pays to use a retail window display, table top displays and display racks efficiently.
3. Improved sales and lower costs. A good store display system can be used many times, allowing you to dedicate precious money and resources to the products they help you sell.

Action Steps for Effective Retail Displays

The best contacts and resources to help you get it done

Decide what you want to accomplish with your store display Do you want a clean look with smooth lines? Do you need functional storage space? Do want something that is easy to work with as the seasons change? And is it racks, cases or shelving that will work best?

I recommend:  Trio Display gives tips for figuring out which items will be most appropriate for your business and an online catalogue of retail display cases, display racks and more. At Allen Designers Inc. you can check the specs for a display case, mannequin, shelving and all sorts of other items for retail window display and store display.

Browse online to order retail display cases and more Many good companies sell retail display racks, display cases and shelves. Browse their Web sites for ideas; many also have a shopping cart where you can buy what you like online.

I recommend:  Visit Virtual Display Mall for a wide variety of acrylic, glass, metal and wood retail display cases and display racks. Art Display Essentials specializes in table top displays and stands to showcase fine jewelry, art and other high end goods. Find a rotating display stand and point-of-purchase retail displays at Azar Displays. For a good selection of basic, functional retail display cases, try KC Store Fixtures. Find an extensive list of dealers in retail display cases, jewelry display cases and garment display racks at Business.com.

Save money with used display cases and other store display equipment You don't have to buy everything new. Save money and still get what you need with used display cases and racks.

I recommend:  Adisplaycase.com, which connects buyers and sellers, has a link where you can find used retail display equipment. You may also find deals on eBay; search in the business and industrial section under shelves, racks or display cases.

Tips & Tactics for Working with Store Displays

Helpful advice for making the most of this Guide

• Shelving options include steel shelving, rivet shelving and wire shelving. To help focus on the right rack and shelving choices for your business, you'll need to know the 1) width of area the racks or shelves will occupy, 2) the width, depth and height of products being stored, 3) the weight of products being stored, along with the number of products to be stored for each rack or shelf, 4) the depth of the shelf-depth, front to back dimension, 5) total weight each shelf will need to carry, 6) and total height of shelving needed, keeping in mind ceiling height, number of shelves desired and spacing needed between shelves.