Whether you’re selling fine jewelry or costume designs that meet fashion trends, using the proper jewelry display cases is the key to showcasing them. By making the most of jewelry displays, you’ll ensure your designs call out to customers or stand above the competitions’ at industry shows and conventions.

Seek out the best jewelry displays and supplies, as well as informed ways to utilize them, to keep sales consistent. In a retail or tradeshow setting, the way you showcase your products can attract more interest from potential customers. When making the most of jewelry displays, try to:

1. Buy jewelry display racks that will attract potential buyers to your necklaces, bracelets, rings and earrings.

2. Sign up for industry seminars that provide merchandising tactics to reveal how to best use jewelry store display cases.

3. Find how-to articles and retailer websites with tips on everything from successful merchandising to getting a better deal on retail displays.

Action Steps
The best contacts and resources to help you get it done

Get jewelry racks to put the spotlight on each type and style of jewelry you offer

Retail displays for jewelry are available in a variety of colors, metals, fabrics and sizes. Put your designs in the best light by finding the jewelry display boxes, cases and jewelry mannequins that coordinate with the style of your merchandise.

I recommend: Find everything from bracelet and necklace displays, organizers, rotating displays, t-bars, earring holders and locking cases through Store Supply Warehouse. Get wholesale jewelry display cases, trays, pedestals and bars with wood or leather accents through EZBox Consultants.

Attend seminars that provide strategies to use jewelry displays and marketing effectively

Take individual workshops or sign up for classes offered at jewelry industry trade shows to discover new ways to present jewelry displays to your customers. Speakers may divulge proven merchandising ideas, innovative uses for older displays or ways to refurbish used designs.

I recommend: The seminars offered through Effective Jewelry Display cover topics like avoiding mistakes with retail jewelry displays and making displays more effective and economical. You may also considering purchasing a copy of its "The Complete Guide to Effective Jewelry Display," which covers every aspect of displaying your jewelry from individual display techniques to complete store layout. MarketingJewelry.com offers seminars, books and newsletters designed to help you use marketing, customer rapport and merchandising to increase sales.

Get additional ideas for jewelry display supplies through retailer articles and business websites

Obtain first hand information and tips on making the most of jewelry displays from business owners who sell designs similar to yours. You may also find advice on promoting at trade and craft shows or ways to market slow-moving designs.

I recommend: Search the business section at Articles Tree to find suggestions and how to articles on buying jewelry displays and retailer marketing strategies. Including the one from NYC Display, a leading manufacturer and distributor of jewelry displays including busts, easels, t-bars, showcase trays and more. Use the articles, retailer tips and resource directory at Subastral to discover new ways to use jewelry displays and selling tactics to increase sales.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Use the retailers you encounter at industry seminars to discover new ways to boost your business or operate more efficiently. For example, ask other store owners where they order their displays to discover sources for wholesale jewelry displays and supplies. Their first-hand knowledge will help you find reliable resources or steer clear of problematic ones.

In the jewelry business, having beautiful jewelry isn't enough for success. Gain an advantage with jewelry displays that entice passersby to stop and shop. Jewelry displays, jewelry cases, jewelry racks and jewelry T-bars are just some of the tools of the trade that can spark sales. Whether you sell fine jewelry or everyday necklaces, rings and earrings, you can find jewelry displays that fit your product line and your budget.

When shopping for jewelry displays:

1. Choose jewelry displays that are designed specifically for necklaces, bracelets, earrings or rings.
2. Consider how many pieces the jewelry cases and jewelry racks can hold.
3. Consider jewelry racks that revolve.
4. Choose portable jewelry cases if you travel to jewelry shows or if you sell in homes or at parties.

Action Steps
The best contacts and resources to help you get it done

Jewelry racks and jewelry cases for displaying earrings

Jewelry displays for earrings include counter earring racks, rotating earring card displays, jewelry T-bar displays and floor stand earring racks. When choosing earring jewelry displays, consider how many pairs of earrings the display can hold, how easy it is for customers to get the earrings on and off the jewelry displays, the size of the display and how well it coordinates with the jewelry.

I recommend: You can find dozens of styles of earring jewelry racks at Store Supply Warehouse.

Jewelry displays for necklaces

Necklaces can be displayed on jewelry T-bars, neckforms, lay-down busts, easel back stands and more. Inexpensive jewelry racks, hooks and hangers can work well if you stock quantities of low-priced necklaces. If you sell your jewelry on the road, consider roll-up and fold-up jewelry displays for necklaces.

I recommend: JewelBox Display & Supply Co. stocks a variety of jewelry T-bars and other displayers for necklaces. Ameriglobe Importer stocks a number of busts for necklace displays.

Jewelry T-bars

Ideal for displaying necklaces, earrings or bracelets, jewelry T-bars can sit on countertops or inside display cases. Jewelry T-bars are available in a variety of sizes and materials, including velvet, wood and acrylic.

I recommend: Find jewelry T-bars in several styles at KC Store Fixtures or Gershel Bros. New & Used Store Fixtures.

Trays for jewelry displays

For diamonds and other pricey gems that deserve the best jewelry displays, use flocked tray liners in utility trays.

I recommend: JewelrySupply.com, Fetpak Inc. and Nile Corp. offer a good selection of trays, pads and inserts for your jewelry displays in addition to many other styles of jewelry racks and jewelry cases.

Jewelry displays for rings

To make rings stand out, use trays with foam pad inserts, ring cases, slotted ring displays, single ring displays and multiple ring displays. For fine jewelry, use ring pads when presenting individual rings to customers.

I recommend: Find a number of jewelry displays for rings at Store Display Depot, KC Store Fixtures or JewelBox Display & Supply Co.

Elegant jewelry displays

When you need jewelry displays to lend an air of sophistication to fine jewelry, choose deluxe displays.

I recommend: EZBoxCo has one of the largest varieties of refined jewelry displays.

Counter display jewelry cases

Some of the most useful jewelry cases are counter display cases that are either stationary or portable. Most counter display jewelry cases lock to safeguard fine jewels. Counter displays can be ideal if you sell your wares on the road, such as at jewelry shows or flea markets. Toting the locked jewelry cases keeps jewelry neat and safe.

I recommend: Gershel Bros. New & Used Store Fixtures carries both portable and stationary counter display jewelry cases. Find additional vendors of display cases and jewelry displays in the directory at Business.com.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Clear and frosted acrylic risers can be used as jewelry displays for earrings and necklaces.
• •  If you use earring cards, make sure they fit easily on any earring jewelry displays you purchase.
• •  When purchasing jewelry displays for necklaces, consider the length of the pieces you're selling.

Whether you’re selling through a retail store or showing designs at an industry tradeshow, using jewelry mannequins and displays effectively is the key to getting your merchandise noticed. By seeking out the latest news and ideas for using jewelry display cases, you’ll ensure your necklaces, earrings, bracelets and more grab the buyers’ attentions.

As jewelry retailer, it's also important to keep your products displayed using the latest industry offerings to keep up with your competition. Stay up-to-date with industry news and marketing trends that will help your retail jewelry displays boost sales throughout the year. When looking for resources, try to:

1. Subscribe to jewelry industry magazines with feature articles and tips on new jewelry displays and marketing concepts.

2. Sign up for the online newsletters of industry groups and manufacturers that frequently discuss trends in retail displays for jewelry.

3. Find jewelry retailer blogs to receive first-person recommendations for everything from the effective use of jewelry displays to buying tips for jewelry displays and supplies.

Action Steps
The best contacts and resources to help you get it done

Buy jewelry industry magazines with well-researched articles on retail displays for jewelry

The editors of trade journals not only work to provide readers with timely news on merchandising and display ideas, but also to cover the latest jewelry styles, metals, stones and colors popular with buyers. Also, be sure to check out the ads and classifieds for sources of wholesale jewelry displays and new jewelry companies.

I recommend: Subscribe to an industry magazine and blog through Modern Jeweler. Not only does the publication cover ideas on marketing and jewelry displays, it also offers product information, webinars and reference resources. Subscribe to Niche Magazine from the OSDir website. This publication offered by the Rosen Group discusses methods to merchandise jewelry to target affluent customers.

Get online newsletters that discuss industry trends and effective uses for jewelry display racks

Jewelry group and manufacturer newsletters will cover large topics like the state of the industry, as well as narrow ones like attracting new customers or using jewelry display boxes to highlight key products.

I recommend: Jewelry Display Ideas offers trade and craft show tips, as well as economical and efficient ways to set up, clean or create jewelry displays, and a free newsletter. The jewelry display section of the Trio Display features innovative products and articles discussing jewelry displays news and trends and a handy fixtures checklists.

Read jewelry blogs for informed opinions about jewelry display supplies and merchandising

Whether a jewelry wholesaler, online store or hobbyist jewelry maker owns the blog, you're sure to discover interesting ideas for ring, bracelet or necklace displays. Look for eye-catching color combinations, ways to arrange pedestals at different heights or methods to mix and match jewelry racks, for example.

I recommend: Sign up for the RSS feed of the Jewelry Business Blog by Rena Klingenberg. The informative blog and its related newsletter offer tips, photos and retailer discussions on using jewelry racks and supplies effectively. Check out the jewelry display ideas section of Beth Millner's Jewelry Business Blog. Topics include unique ideas for jewelry displays made from hardware store parts and displays made of recycled items for those wanting to be environmentally friendly.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Find additional information sources for jewelry store display cases through magazines, newsletters and blogs. For example, find details on wholesale jewelry display cases or large jewelry store display cases through a website's ads, online message board or comments section.