No matter what kind of business you run, there's a good chance you could use a literature display rack. Many businesses have brochures and other written sources that provide customers with more information on the products and services they offer. And to make sure that customers have the most access to this free information, a brochure rack is often the supply of choice. Before you buy, consider the type of literature rack that will best fit your space.

There are a few types of brochure stands on the market. Making the most of literature display racks in your business, think about the size of your office or retail space and determine which types of racks can fit and still be highly visible. When it comes to choosing a model, here are the literature display racks basics:

1. A freestanding literature display rack.

2. A wall mounted display rack.

3. Tabletop display racks for areas with limited floor space.

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Choose a wall mounted brochure display rack to take up minimal space

In many offices and retail shops, space is the most important asset. As much space as possible should be devoted to employee space or products. To provide the most space to the business while still offering an ample amount of literature to your customers, choose wall mounted display racks.

I recommend: Brochure Holders Now offers a wall mounted rack for every type of space, available with 2-24 individual spaces. Displays2Go offers individual brochure holders that can be wall mounted, so you can create your own literature wall.

Use tabletop literature display racks for convenience

If you run a business that has a point of sale area, the register is a great place to offer additional information on products and services. This is where you can provide a lot of information and only take up a little space. And the placement will also attract more buyers who are curious or bored while waiting in line.

I recommend: Office-Supplies.us.com has a wide range of tabletop display choices, from the single pocket up to rotating displays. TradeShowPlus.com has a variety of similar options for tabletop literature racks.

Get a free standing literature holder to maximize literature space

If your business needs to provide customers with ample amounts of information, then a free standing literature display rack is your best option. You can find many models of free standing racks, all with their own special features, such as multiple spaces for different types of literature and the ability to rotate.

I recommend: National Business Furniture offers a rotating, freestanding display rack that provides pockets for up to 80 different magazines. CSN Supply has a similar model available that can hold up to 40 different pieces of literature.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Before you buy a brochure display, make sure to carefully measure the area to get a rack that will best fit the space, especially if your retail area is small.

Literature racks can help organize the appearance of your workspace, while improving how brochures, magazines, flyers, and documents are presented. With a wide range of racks available, made of virtually any material, start your selection process by examining the environment in which they'll be placed.

Some of the spaces where literature racks are typically used include:

1. Mailroom
2. Counter top
3. Lobby or waiting room

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Complement your décor

When choosing the right rack for your business, take into account the space in which it will be placed. Is the room small? Is the style traditional or contemporary? What's the color scheme? You want the rack to look professional, but not out of place.

I recommend: Whether you opt for wire, wood, metal, or acrylic, there are racks of all sizes and styles. Set a budget and place your order.

Partition your promotional materials

If you regularly send out brochures or information packets to prospects, a literature rack can help store the various components, speeding the process of compiling and mailing each packet.

I recommend: Choose from freestanding racks, hanging racks, or the table or shelf-top variety. Or try these trade-show stands.

Keep your counter clutter-free

Often the checkout or reception counter is the best place to position flyers, brochures, or announcements, but you don't want them to take up the entire space. Opting to place the literature in a handy rack keeps the counter accessible and the material front and center.

I recommend: Order tiered, leaflet size, or magazine holders to neatly store your literature.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Propose a collaboration with other businesses in which each distributes the other's promotional literature. You'll want to be sure your materials are displayed professionally using a quality literature rack.
• •  Even discount warehouses like Sam's Club and office supply stores like Staples and Office Depot carry literature racks, often at discounted prices.

Brochure racks come in handy in a variety of situations where information is provided about products and services, including trade shows, retail spaces, or in business offices where customers visit. If you have taken the time and effort to create some type of literature or brochure for your business, you want to be able to offer this information to customers so they can easily see it and take the information they need.

The pricing and costs of literature display racks depends on the size of the racks and what they are made from. There are many different sizes you can choose from, including:

1. A tabletop brochure rack.

2. Free standing literature displays.

3. Magazine display racks that hold larger written materials.

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Choose a tabletop brochure rack as a cost-saving solution

The least expensive option for displaying brochures and other types of literature about your products or services is to purchase a tabletop brochure display. This will free up space if you are using the product for a trade show or as part of your retail space. Table top brochure holders range in price from $20 to $50, and can hold a single type of literature or easily display multiple brochures.

I recommend: Advatum Displays offers a style of brochure holder that accommodates three different types of brochures. Proven Plastics offers a model that presents different brochures side by side for more convenience.

Buy a freestanding literature rack to free up counter space

If your retail space suffers from a lack of free counter space, a freestanding literature rack may be a better solution for presenting your literature. These can be placed near the front entrance or in a visible but out of the way corner of the space. These are a little more expensive than tabletop displays, and range in price from $50 to more than $200, depending on the style and material.

I recommend: Heavenly Wood offer many styles of free standing magazine racks to choose from, including a model that can fit up to 20 different types of literature. Warehouse Plaza offers a free standing literature rack that also rotates to accommodate many types of literature, all accessible with a one turn.

Consider a wall mounted literature holder

A wall mounted literature holder is the perfect solution for businesses that can afford the same price as freestanding literature racks without having to waste a large amount of floorspace on them. Wall mounted literature holders fall into the same price range as free standing racks, anywhere from $50 to $250. But since theses need to be mounted on the wall you may have to budget an additional cost for hardware, and maybe even pay a professional to mount it properly.

I recommend: CSN Supply offers a great clear magazine display rack that can be mounted to the wall; it holds both brochures and magazines. Office Zone also offers a style of wall mounted magazine rack that gives your customers plenty of access, without taking up valuable floor space.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  The pricing and costs of literature display racks will often depend on the materials they're made from. You can choose any type of material from cardboard and thin wire racks to wood and metal. The sturdier the material is, the more you will likely pay.

For all kinds of trade shows, literature display racks are a great resource. Businesses use these installations for much more than just traveling events, as any lobby space can use a literature display rack to present printed materials to customers. The literature display rack is a general tool for helping to put brochures and other materials into the hands of readers. Knowing about some of the key terms for various kinds of literature display racks can help buyers make good, informed decisions.

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Multi-pocket or tiered racks

Some call them tiered and some call them multi-pocket: these installations are any kind of literature display rack that organize product in several 'tiers' or 'pockets,' whether wire, glass, plastic or other materials are involved. These are handy for presenting more than one kind of material, such as when it's important to showcase multiple flyers or brochures.

I recommend: See descriptions of multi-pocket and tiered racks along with helpful visuals at Displays2Go.

Open shelf

An open-shelf rack is similar to one you might see in a library for holding magazines. An open-shelf rack is any floor-standing rack that has slanted shelves for holding literature.

I recommend: See a description and visuals of an open-shelf, floor-standing, literature display rack at Smith System.

Point of sale

This fancy term just indicates the area where something is being sold. Point-of-sale literature racks are positioned to so that buyers can see them near the point of sale.

I recommend: See a relevant definition of point of sale at Princeton. Brochures Holders Online also has an informative page on this.

Pop-up stands

Pop-up stands are mobile display options, including some literature display rack models, which are portable and can collapse for easy storage.

I recommend: See definitions of pop-up stands, banner racks and more at Guide to Perfect Presentation.

Freestanding literature stands

This popular option looks great in doctors' offices, car shops and anywhere that has a lobby area. Freestanding literature racks are racks that stand by themselves on the floor, and many have a substantial design element to complement a room.

I recommend: See descriptions and visuals on freestanding racks at The Image Group.

Cascade

The cascade style of literature rack is a model made from acrylic and other materials and that collapses for portability. The cascade is one of several models that planners find handy for trucking to trade shows and other events.

I recommend: Find out about cascade and other types of literature display racks at Literature Display Racks.