There is an obvious point to utilizing a brochure holder: Information is made easily accessible to your customers. This information can range from simple tri-fold menus up to full-color multi-page pamphlets detailing everything there is to know about your business. A strategically placed brochure stand will entice your customers to pick up its contents, learn more about you and enhance their memories of your business.

Brochure holder pricing and costs vary greatly, depending on the type of material used, how many pockets there are and how deep the pockets are. Think of how many brochures you'd like to display and how quickly your customers are likely to go through the brochures. That will help you decide which type of holder to buy. Also consider the following:

1. Set a brochure display stand with useful pamphlets about your business where customers can grab them as they enter or leave your office.

2. Mount a brochure holder on the wall of your place of business. This puts your informational pamphlets at eye level.

3. Consider buying some trade show booth brochure racks. These are helpful as they display a lot of information in a small area, and are often portable.

Action Steps
The best contacts and resources to help you get it done

Get a countertop brochure display stand to make for easy access

Acrylic brochure holders are a great way to display single sets or groups of pamphlets. These can be placed on any flat surface, like a table, desk or larger display stand. Small, single brochure holders can cost less than $5 at a local office supply store while larger holders with six or eight pockets will cost significantly more, up to $60. Quality varies greatly, so if you plan for long-term use, pay a little extra for a thicker, more sturdy stand.

I recommend: Explore your countertop brochure display options at Brochure Holders Online or Taymar Industries.

Invest in a wall-mount brochure holder for your professional office

Wall-mounted racks are space savers in your place of business. Simply mount them on the wall and display all of your brochures in one place. They do vary greatly in price, though. Smaller, economical choices range from $30 to about $120. Larger sizes start around $140 and can top over $300. Wooden racks start at $40 but are generally priced comparably with acrylic racks.

I recommend: Ergo in Demand has a wide variety of brochure holders for every price range. Clear Literature Display Systems also has a great variety of holders.

Consider a brochure rack for exhibit booths or everyday use

At trade shows, floor space comes at a premium. If you don't have much counter space to spare, consider using a rotating brochure rack. You have several options here; wire racks, plastic racks, metal racks and even wooden racks are all available. Prices vary depending on how many pockets there are, how deep the pockets are (i.e., how much you can put in them), as well as how sturdy the base is. Cheaper options are small wire brochure floor stands (starting around $60), followed by plastic racks ($185 to over $600) and metal and wooden racks ($300 to $1,000+). Collapsible and easily transportable racks come in handy as well, and these can range from relatively inexpensive (under $50) to costing a pretty penny ($400).

I recommend: Check out the different types of rotating display racks at Siegel Display Products. If you're concerned with set-up time and transportation, go with one of the displays at Displays2Go, which features plenty of collapsible brochure stands, some with carrying cases.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Placing an outdoor brochure holder on your door or window can provide information to customers who happen to come by during non-business hours. These are priced similarly to countertop brochure holders.

If your business produces brochures, you will want to research brochure holder information. The way you display your brochures is just as important as the way your brochures look. Whether you're using a brochure display stand, portable brochure stand or wall mount brochure holder, they will all need one common feature: to be stylish, yet functional.

There are many different types of brochure holders you can choose from, and they all serve their own function. You will use a trade show brochure rack when you are attending trade shows and want to bring information that visitors can take with them. An exhibit booth brochure rack will be a stylish yet functional rack that will allow visitors to browse your information without worrying about being hassled by you. An outdoor brochure rack will allow you to take the same information with you to any outdoor shows and exhibits you attend. You'll want to know where to buy each of these displays for all of the shows your company will participate in.

1. Look for companies to order trade show booth brochure racks from.

2. Look for companies to order a brochure rack for exhibit booths from.

3. Look for companies to order an outdoor brochure holder from.

Action Steps
The best contacts and resources to help you get it done

Find trade show booth brochure racks

When you're setting up your information for trade shows, you'll want special racks to hold all of your displays that visitors can easily browse through. You'll also want them to look good with the rest of your display. You can find good-looking, functional brochure racks to use at all of your trade shows.

I recommend: New World Case manufactures heavy-duty brochure racks that can hold a lot of brochures, making it perfect for use in trade shows. Displays2Go offers portable trade show brochure racks that can also hold a lot of brochures.

Find a brochure rack for exhibit booths

When you set up an exhibit booth for your company, you know you are competing with other companies, and will want to do everything you can to have the upper hand. By using stylish yet functional brochure racks to display your literature, you are enabling visitors to quietly look through your literature and determine which brochures they want to take with them without forcing yourself on them.

I recommend: Exhibe Portable offers many options for you to choose from so you can have a brochure rack for your exhibit booths that add appeal, are easily reachable to convention visitors and displayed in full view. Nomadic Display offers brochure racks for use at exhibits that allow attendees to pick and choose the information they want to read without feeling pressured. You can strategically place their brochure racks around the exhibit.

Find an outdoor brochure holder

Not all shows are indoors. You will have many opportunities to attend outdoor conventions, and will want to be able to offer your brochures at these locations too. By choosing brochure racks that can hold up to the elements, and yet still look stylish, you will be able to add brochure racks to your outdoor displays as well as you are to your indoor displays.

I recommend: Plastics Plus creates custom brochure holders made of plastic, so they are perfect for your outdoor display needs. Mister Plexi offers weather resistant brochure holders in a variety of sizes and styles.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  A brochure holder provider can supply you with lists and catalogs you can look through to find the exact brochure rack you're looking for.

A brochure display stand is one of the best ways to disperse information about your business: they're generally inexpensive and durable and you can take them from your office to any trade shows or conventions you attend. No matter what types of brochures you use -- from full-sized glossy catalogs to inexpensive folded sheets of paper -- you can find a brochure holder to meet your needs. Think carefully about what kind of brochures you offer and how many customers will be taking them before you buy your holders.

Brochure holders generally come in plastic, wood and metal material, so you have to decide what will look best in your office or booth. Aside from that, there are a several other decisions that go into choosing which product best meets your needs. Consider the following brochure holder types and styles:

1. Many businesses use a simple acrylic countertop brochure display stand. These are cheap and versatile and can be put on any flat surface that draws customer attention.

2. Get a swiveling brochure rack for exhibit booths or for your counter. These provide easy access to the information.

3. Save space and get your brochures at eye level with a wall-mount brochure holder.

Action Steps
The best contacts and resources to help you get it done

Put out a traditional countertop brochure stand

These are clear stationary stands that contain pockets for your brochures. You can get stands with just one pocket, or you can find one that has multiple pockets and will display your information simply and in a compacted form. Good places for these are on your check-out counter or in your lobby area.

I recommend: Consider the different styles of sign stands with brochure holders at Plastic Products. You can find assorted countertop products at Brochure Holders Online.

Consider a revolving brochure display stand for your office or trade show booth

Twirling brochure stands are great since you can fit a lot of information in one place, and they can be set on any flat surface. Both counter-sized twirling brochure stands and wire brochure floor stands make great trade show booth brochure racks.

I recommend: The swiveling holders at Brochure Holders Now or ART-PHYL CREATIONS may fit the bill. One of the floor stands at M.F. Blouin may work well as a trade show brochure rack.

Hang up a wall mounted brochure holder at eye level

Putting your brochures at eye level can attract more customers to them. They'll be able to see what you're offering without much work, especially if you use a clear display. These also free up floor and counter space, which is great for offices that are busy.

I recommend: Check out the different sizes at Beemak Plastics. You can find different styles, like wood and metal, at Siegel Display Products.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Don't forget to buy an outdoor brochure holder if your location gets heavy foot traffic after hours. You can put brochures detailing your services into the holder so that people may take them as they pass by.