POS displays, or point of sale displays, play a huge role in making that extra sale. Statistics have shown that people buy more products at eye level. They also make more impulse buys. Customers make decisions about which candy bar or soft drink they want in the first few seconds, so make sure your best product is highly visible.

Retail POS displays take the form of shelf headers, stand-alone displays, banners and even the payment terminals you use. It seems no one wants to wait these days, so get them out fast with POS terminals. Look for these features of POS displays:

1. Choose retail POS displays to increase sales.

2. Use POS terminals to serve customers faster.

3. Select POS display information for your food business.

Action Steps
The best contacts and resources to help you get it done

Position your retail POS display for maximum exposure

Striking color banners or flashing neon signs may seem glitzy, but you need to get your customers' attention - and fast. Point them to the most profitable items in your POS displays and you will likely sell more.

I recommend: The Elliott Group makes custom store fixtures, display cases and interactive POS displays. You can request this company's expertise by calling them or filling out a form and submitting it online. POS Displays makes brochure holders and posters. Check out their entire lineup.

Use payment terminals that speed up the paying process

If your line is too long and too slow, you will very likely lose business. That's why POS terminals make sense. Customers make their purchases, move on with their day and ultimately come back to do it all over again.

I recommend: Verifone offers a variety of POS terminals that will have your customers in and out in no time. Choose the right payment terminal for your business. Merchant Accounts Express offers a reliable POS terminal starting at under $100. Add a few more features as your business grows. They even have a battery-operated payment terminal for places with no power, such as flea markets.

Create custom POS displays for a fine dining experience

Make sure every table has a table tent with your best products listed. Put a menu sign in the foyer with your specials for the day. POS displays make the difference in your bottom line, so use them to your advantage.

I recommend: Displays2go offers table tents, illuminated menu boards and sandwich board POS displays. Signs Display provides POS signs for your business. If your customers do not know you are there or open for business, they will not come in. Create a custom POS sign for your business that reflects exactly what you can offer.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Don't be afraid to pay a bit more for a well-created POS piece. You will realize the profit every day from the well-created and well-placed POS display.