Since retail signage makes up a big part of how you advertise your business, you’ll want to make sure you display signs that attract customer. In order to reduce overhead costs, you’ll want to research many different prices of store signs.

Pricing and cost of store signs will differ depending on what type of signs that you plan to purchase for your company. For example, basic sidewalk signs will cost a lot less than lighted customized store front signs.

1. Choose the type of retail signage that you want to use in your place of business. Decide on your store front signs as well as any in store signs you want to place within your retail location.

2. Contact providers of shop signs. Get recommendations from other local business owners on the retailers that they used for retail signs.

3. Use pricing figures to make your decision on which retail store signs you should purchase. Many providers will offer comparable signs at very different costs.

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Look for providers of business store signs

You'll find numerous retailers available to meet all of your signage needs. If you're looking for multiple types of retail signage, you'll want to find a provider with a larger inventory. Ordering from a single vendor can save you money on shipping as well as give you the potential to earn discount pricing.

I recommend: If you’re looking for a company with a large store sign inventory, check out Foxfire Signs. Due to their numerous products, you can start gathering pricing information from this site. Many of their signage falls in the under $200 range. You can get general pricing on store signs, supplies for signs and accessories from the product catalog found on Signs Plus Store. Prices on this site fall in a similar range.

Get side by side price comparisons on shop signage

The easiest way to choose retail store signs is to make side by side comparisons using their pricing as a guide to making your final buying decision. You want to look for a vendor with low pricing, a good reputation and quality store signs for sale.

I recommend: Make sign price comparisons on Super Cheap Signs in order to choose the lowest priced version for your business. You can also use the sign price comparison engine on Compare Sign Prices to narrow down your selections. You can find signs for under $100 on both shopping comparison sites.

Choose the lowest priced retailer of store signage

Due to the competitiveness of the market, you can find many retailers with reasonable prices on retail signs. When finding out prices on shop signs, go with the retailer that guarantees their price against other vendors. In this case, you'll have the ability to likely get your price dropped if you locate a lower priced provider of store signage.

I recommend: SignsWork backs their pricing with a guarantee that protects you in the case you find a lower cost online vendor of signs. By filling out an online form, the company will apply the difference if you send them the website of their competitor. Nu-Era offers a similar guarantee on their selection of store signs. Order basic signs and letters for less than $50 from these vendors.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  A custom store sign will cost you much more than pre-made store signs for sale. You need to factor in logo creation as well as supplying the retail sign.

Store signage is one of the easiest and most noticeable ways to distinguish your store from other retail establishments. Simple, easy-to-read shop signs create a powerful message that can turn passersby into customers.

Regardless of your business specialty, store signs take a variety of forms from sidewalk signs to store front signs and even in-store retail signage for sale events. All of these signs should be produced by a quality designer, follow a consistent color scheme, offer clear content and be well placed in a safe and visible location.

Too few signs can allow your business to go unnoticed, but too many signs can appear distracting and distasteful. Strike an effective balance to give your business the extra edge.

When getting new store signage:

1. Find a company that produces signs with quality materials and has trained designers.
2. Get signage constructed of materials that match your business message and aesthetic.
3. Purchase a matching set of multiple types of signs to enhance your professional image.
4. Place your retail signs in the best locations possible.

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Get quality design services

Not all production and design is created equal. A local business may be able to offer you the best tailored work, but make sure it has quality personalized services for retail store signs.

I recommend: Some large sign companies offer quick and easy web-based services, where you submit your design and order with the click of a button. Be aware that while these companies offer easy service and many different materials and sizes, they may not be able to give you the same personal attention as a local design company, which can also arrange the signage manufacturing for you even if the company doesn't offer production service itself.

Match your signs to your business

Choose between the many types of sign materials to find those that best serve your purposes and match your shop's aesthetic.

I recommend: Different shop signage materials have different qualities, so learn about the uses of aluminum, vinyl, wood and others before purchasing. Also pick materials that match your business aesthetic--an outdoors outfitter would want a sign made of wood and natural materials, while an urban boutique may want sleek metal work. Check with the local zoning authority regarding any aesthetic ordinances dictating building materials.

Vary signage within a theme

Purchase multiple signs for different locations in and around the store, but make sure all the signs match and are made by the same designer and manufacturer.

I recommend: Ask your sign designer about matching signs for the storefront, other outdoor areas and in-store displays. All the signs should not be identical, but they should follow the same color scheme and store message.

Focus on placement

Signage should appear in a visible location that doesn't interfere with its surroundings.

I recommend: Consider traffic patterns (both automobile and pedestrian) and visibility when placing signs, and make lighting accommodations for night visibility. If your sign is not a lighted store sign, install alcove lighting or spotlights to illuminate the sign at night.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Don't overdo it. More signs are not always better. Have at least two outdoor signs visible from different angles and indoor signs that enhance the shopping experience rather than distract customers.
• •  Consider purchasing standard, professionally designed seasonal or occasional signs to put up during clearance sales or other special events. While you might not need them year-round, having them produced to match your other signs will make them professional and distinctive.
• •  Plan ahead when consulting governing bodies about local ordinances. In some communities, especially historic districts, it may take time to have your designs and materials approved.

Finding store sign supplies can be challenging when you find yourself inundated with company offers that promise the best prices and store signage choices. Your choices may include custom store front signs with the supplies you buy from retailers or pre-made versions. You need to also consider the supplies needed to display your store signs.

The type of shop signage you choose will largely depend on the type of store you own and your requirements. Things to consider will include whether you need in store signs as well as sidewalk signs and if lighted store signs should be incorporated into your storefront.

1. Check requirements for store signage. Before you get your supplies, make sure you’re following all local laws and ordinance regarding shop signage.

2. Decide on your retail signage. Make a list of requirements of the size, type and design you want to use for your store.

3. Locate supplies for store signs. Contact providers of store signage and see what type of prices that they can offer your company as well as materials you can use to create your own signs.

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Browse a retailer of business store signs for sign hanging accessories

If you're looking for basic store signage, you won't have a problem finding suppliers of these types of signs and hardware. Popular shop signage includes 'Open/Closed,' 'Specials,' 'Sale' and 'ATM' store front signs. If you're offering products from a certain vendor, you can also get supplies to advertise their product through signs.

I recommend: For your store signs and banner needs, you can order from top sign retailer Nu-Era, who carries all the supplies needed for displaying their signs. Join their email list as well to receive promotional discounts and new product information on their signs. You can also browse the selection available from the SaleSigns!

Find supplies for store signs from custom retail sign providers

In order to advertise your store front, you'll need sidewalk signs and supplies. You can find store sign providers with supplies that you can use, including letters, boards and backing to make your sign. You'll also want to check out supplies to hold and display your signs.

I recommend: Order your custom signage from Build A Sign. You can also order decals, bumper stickers and more to match your custom store signage. From Wensco, you can buy mounting kits, post systems, frames and more for your signs.

Find retail signs and supplies for sale

Signage can extend beyond sidewalk signs that advertise your business. Supplies for store signs may include message boards, hanging signs, banners, window lettering and more. Order these different types of store signs to advertise your products and services to your customers.

I recommend: Choose the type of supplies that you want for your store signage from Outdoor Signs America. For basic in store signs that you can customize, shop on MakeStoreSigns.com. Your price will depend on the size and quantity of the type of sign that you order. The company also provides accessories in order to hold and display your shop signs. Get changeable sign letters from SS Graphics.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  You'll have several choices when getting supplies for lighted store signs. The two most popular versions include LED signs and neon signs. Neon store signs cost less than most LED versions.

Who knew store signs were so complicated? While a basic "Open" or "Closed" sign is both essential and universal to businesses of all sizes, other store signage may be required to comply with the Americans with Disabilities Accessibility Guidelines. Signs, indoor and out, come in a variety of materials, from acrylic to magnetic to coroplast. Better understand store signs by studying these basic key terms.

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Neon

Neon store signs, particularly 'Open' and 'Closed' signs, are very common. Neon is a rare gas that is stored in a glass tube. When an electrical current passes through the tube, it lights up, producing the glowing signs we're so used to seeing.

I recommend: The Big Site of Amazing Facts explains how neon works and how neon signs are made.

LED

LED or Light Emitting Diode signs are becoming more common on storefronts throughout the United States. LEDs conserve energy and don't burn out as light bulbs do, making them an economical, earth-friendly choice.

I recommend: HowStuffWorks explains how the LEDs in your store's open sign work.

Pylon signs

Pylon signs are free-standing signs that may be located at street level or above. These signs may represent a single business, such as McDonald's, or list a number of businesses, such as in a shopping center.

I recommend: More Than Just Signs gives the definition of a pylon sign, while Sign Systems gives photo examples of pylon signs.

Foam Core

Foam core is simply a sheet of paper laminated to either side of a foam core, and is sometimes clay coated to form an extra-smooth surface. Foam core is the ideal material for indoor signage.

I recommend: Fast Signs explains how foam core is made and printed.

Coroplast

Coroplast or corrugated plastic is a fluted polypropylene material that is commonly used for both indoor and outdoor signs.

I recommend: Signs Like These explains coroplast, the preferred material for inexpensive, temporary signage both inside and out.

Americans with Disabilities Act

Signage that designates permanent rooms or areas of a building, such as the restrooms, and signs that indicate the function of a building are required to comply with the terms of the Americans with Disabilities Act (ADA) Accessibility Guidelines.

I recommend: The ADA Accessibility Guidelines detail what size and type store signage must be, and which signs are required to comply with the guidelines.