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Consumer statistics, floral trends, care information for florists or consumers. Sponsored by the Society of American Florists.
www.aboutflowers.com
Research division of the American Nursery & Landscape Association (ANLA), HRI is committed to the development of the nursery and landscape industry.
www.anla.org
Provider of gift wrapped teddy bears for occasions including birthdays, friendship, love, christmas, new baby as well as many others. Teddy bears range from 8" tall to over 4 feet tall, and in a variety of colors.
www.anybear.com
Fresh-cut flowers, garden ornaments, balloons and arrangements for events, parties, funerals and weddings.
www.bloomsandgreens.com
Online catalog of flowers. Cut and shipped Fed Ex the same day for premium freshness.
www.calyxandcorolla.com
Provide original flower arrangements designed for delivery throughout Canada.
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FTD Canada florist where you can shop online for floral arrangements and same day flower delivery.
www.canadawideflowers.ca
Voted Best Florist Atlanta-Metro 2009. Local, family-owned for 37 years. Same-day delivery of fresh flowers, plants, gardens, and gift baskets.
www.carithers.com
Sells flower bouquets and arrangements exclusively for delivery throughout China.
www.china-florist.com
Offers same-day flower delivery to Latin America, the United States and Spain.
www.daflores.com
Floraqueen is an international flower delivery company. Fresh flowers delivered same day, worldwide by local florists.
www.floraqueen.com
FLOWE(RED)™ is a new online flower service from (RED) that helps save lives. All profits go to helping those living with HIV in Africa.
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Online florist offering worldwide, same-day delivery for flowers, gift baskets, and corporate gifts.
www.flowerpetal.com
Free next day UK flower delivery from the Flowers Delivered UK, a leading florist with a wide range of fresh flowers to buy. Send Flowers Today!
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Supplier of flowers to designers, weddings, Internet and real-time shopping sites and malls.
www.flowersinmotion.com
A premium network of specialized floral web sites, featuring international flower delivery to virtually every country worldwide.
www.freeflowersworldwide.com
Internet Florist is an active member of FTD, Teleflora and AFS - networks of over 25,000 florists in the United States and Canada. Offers same day delivery service.
www.iflorist.com
Online resource for landscaping, lawn and garden, nursery, lawn care, irrigation supply, landscape contractors, products and services.
www.landscapeusa.com
Offers flowers direct from the growers, including flower bouquets, and business gifts.
www.proflowers.com
Provides flowers for overnight delivery. Find Mother's Day flowers, birthday flowers, get well flowers, and other gifts.
www.proflowers.com
Fresh flower delivery service serving Russian and the former Soviet states.
www.russiaflowers.com
Tracks industry trends and publishes a quarterly report. Sponsors annual trade show.
www.safnow.org
Send plants and flowers nationwide and order online from our website.
www.sendplants.com
Retailer of floral arrangements providing delivery services to the Prescott area.
www.studioonefloraldesign.com
Flower delivery shopping web site. Featuring arrangements for all occasions.
www.usaflowerdelivery.com
Davie Flowers, your local Vancouver florist, delivers fresh flowers throughout Vancouver, BC area. Davie Flowers offers same-day flower delivery.
www.vancouverdavieflowers.ca
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Join Others Who Have Saved 50% Plus Get Same Day Delivery!
www.BloomsToday.com
Flowers Fresh from the Field. Experience the Calyx Difference.
www.CalyxFlowers.com
Rated "Best Overall," CBS News 2009 Order Now for 25% Off Best Sellers
www.FTD.com
Whether your florist business is relatively new or an old, established landmark, if you're like many business owners, you're interested in taking advantage of expansion opportunities. If so, consider the following:
1. Promoting information on florists through the Internet.
2. Promoting florist information in your community through marketing and advertising.
3. Competing with discount florists by providing good prices.
4. Networking by joining professional florist organizations.
Action Steps
The best contacts and resources to help you get it done
Take advantage of online florists and the worldwide web
With much information about florists now online, the traditional consumer, looking through listings of wedding florists and flower arrangements, may not leave his/her home or office to walk into your florist shop. Whether you decide to promote your own website or to work with an affiliate, many customers enjoy the ease of ordering flowers online. Once you have their e-mail addresses, it's easy for you to send customers updates on upcoming sales and specials.
I recommend: You may wish to join a network, such as Flower Shop Network, Inc. or FTD, both well-known online florists. If you want to update your own website, Vexcom's DesignQuote.net will link you to 5 to 8 website designers for cost estimates. The website Buyer Zone.com, Inc. also offers website design quotes.
Promote florist information in your community
Are your customers one-time buyers for a special occasion, or do they give flowers regularly 'just because' and cost has little to do with it? Part of marketing is knowing your customers and identifying their needs, so you help them find florists--and make that florist you.
I recommend: If you need an update on your florist market, try The Nielsen Company. Its Nielsen Claritas firm can help you define your market as well as give you advice as to the best use of your capital. The Geisheker Group Marketing Firms offers a free 30-minute consultation by phone and works with start-ups as well as large businesses.
To compete with discount florists, work with wholesalers and distributors
Local florists may feel the pinch when customers look to discount florists for their needs. Contact different suppliers to see who can give you the best price for the quality.
I recommend: Potomac Wholesale Floral, Inc. serves florists in the mid-Atlantic region. Cleveland Plant and Flower Company, My Flower Buyer.com and Hardin's Wholesale Florist, Inc. are just a few other wholesale suppliers you may want to try.
To keep current, join florist organizations
Whether customers are looking for wedding florists or a florist for a funeral, the decisions they make may be more a reflection of the times than on the quality you can provide. Florist organizations and associations can help keep you current.
I recommend: The American Floral Industry Association, The Society of American Florists and the American Institute of Floral Designers are all national organizations devoted to promoting florists through directories, trade news publications, expositions and other events.
Tips & Tactics
Helpful advice for making the most of this Guide
- • Aside from national organizations, there may be useful florist organizations in your state or region.
Award-winning same-day and next-day florist delivery of roses, fresh flowers, plants, and gift baskets throughout the USA and Canada. Since 1923.
Get Well Flowers | New Baby Flowers | Funeral Flowers | Discount Flowers


