Gerald Stevens - GIFT- Profile

Gerald Stevens, Inc.. Gerald Stephens, Inc. (formerly known as Florafax International, Inc.) is a retailer and marketer of flowers, plants and complementary gifts and decorative accessories. The company operates through a network of specialty retail stores at over 300 locations all over the United States and several flowers-by-wire services including Florafax. As a compliment to the retail network the company operates order generation businesses, which includes National Flora, The Flower Club and Calyx & Corolla. They generate floral orders primarily through mailing inserts for corporate affinity programs, yellow page advertisements and catalogs. The company acquired 88 retail florist businesses in fiscal 2000. Retail sales accounted for 79% of fiscal 2000 revenues and order generation, 21%.