Home wall coverings get a bad rap in the decorating industry. They are said to be hard to put up, hard to remove, and date rapidly. However, wallpaper has changed over the years, and today's wall decorations are nowhere near the hassle of those of just a few years ago.

Today, home wall coverings offer a wide range of choices. There is a niche market toward the consumer for wallpaper for home, and this is a great market for businesses. Being able to offer a variety of wallpapers, wall murals, and other wall coverings to your clients will mean more business for you.

You can also find "green" wall coverings that are more environmentally friendly that are still attractive and stylish.

1. Find home wallpaper distributors that offer your clients more than they would get at a megastore.

2. Don't forget the importance of going green, but make sure inaccurate labels aren’t fooling you.

3. Offer your clients the latest in wall coverings by suggesting custom wallpaper murals.

Action Steps
The best contacts and resources to help you get it done

Find bargain prices at home wallpaper distributors

Most wallpaper distributors focus on wallpaper for home use, but don't let that prevent you from offering decorative wall coverings to a business client. Hotels especially prefer to use decorative wall coverings over paint because they are easier to clean and are less prone to damage.

I recommend: A range of home wallpaper distributors will let you offer your clients a variety of home interior wallpaper designs that they might not see in a store open to the general public. Designer Wallcoverings has an incredible selection of wallpapers, including a retro collection of home decor wallpaper. They also offer custom home wallpaper. Another company offering a wide variety of home wallpaper designs is Seabrook Wallvcoverings, Inc. This company not only has a wide range of traditional designs, but also offers a range of decorative wall coverings for commercial settings.

Offer wallpaper murals to help customers add a touch of whimsy to a room

People often don't think of adding a wallpaper mural to a room, but in the right setting, this type of custom home wall covering can make a room pop. Make certain you can offer this special decorating item to your clientele.

I recommend: Murals Your Way has a large selection of wallpaper murals to choose from, as well as the ability to create custom murals from digital photos. They also have products designed specifically for commercial settings, so you can sell to those clients as well as to individuals. USA Wallpaper also has a variety of decorative wall coverings, including murals.

Offer green home wallpaper products

Going green is popular and with good reason. Your clients may ask you about environmentally friendly wallpaper for the home. Make sure you know what being green means before you buy.

I recommend: Going green is not only good for the environment, it is good for business, and your clients may want decorative wall coverings that are green. However, green means different things to different people, and you may have to do a little homework before you buy. Check for home interior wall covering that has earned certification from the GREENGUARD Environmental Institute (GEI). Also check out TreeHugger for articles and insight into what being green actually means.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Wallpaper may be a difficult product to sell. Many consumers view it as a hassle, so make certain you make the move from paint to home wall coverings an easy one by offering them a variety of products.