Guide to Addressing Equipment and Software

Save time and money by automating your mailings

By Dave Chartock

1. Determine how many letters your company sends daily
2. Determine what other types of mail (postcards, 10x12 envelopes, etc.) you send and how often
3. Decide if you want to buy or lease your addressing equipment and software

Action Steps
The best contacts and resources to help you get it done

Get the right model

Many resellers and distributors allow you to compare prices of new equipment. Smaller businesses may be able to use desktop mailers that work without turning on a computer or printer. More complex operations may benefit from add-ons such as folder/inserters or tabbers, which place adhesive labels on mailings.

I recommend: Compare prices at Addresser Sales, National Mailing Systems, Secap USA, Skywell Systems, Mail Quip or Pro Mailing Equipment.

Consider buying used

Purchase used or reconditioned equipment if your budget doesn't allow you to buy new equipment. Check to see if used equipment comes with a warranty and if your seller offers repair services. Ask if your reseller or equipment repair place can supply you with a loaner during the time your equipment is being repaired.

I recommend: Look for used equipment at AAA Inserters and Mailing Machines, Mail Marketplace, Peak Business Equipment, or Addressing Machine and Supply.

Choose the right software

Addressing software can be used to facilitate real-time data capture, verification or batch cleansing of addresses. Software is used for document handling and to validate and enhance your records with B2B, names, lifestyle and go-code data to improve sales and marketing, and reduce mailing costs.

I recommend: Purchase software from QAS, Capscan, Freelance Technologies, All-Pro Software or Primasoft PC.

Helpful advice for making the most of this Guide

• •  Leasing equipment may allow you to have the most current technology and preserve cash.
• •  Make sure your mailing software is compatible with the equipment before buying.
• •  Become familiar with mailing rules and regulations.