Customers from professionals to home crafters may demand translucent vellum paper to imprint, layer or fold. While one buyer may need vellum to create a formal letter or presentation, another may want it to design a scrapbook page or custom wedding invitation.

Increase your sales by offering vellum paper in a variety of weights, finishes, colors and textures. When searching for new sources from a vellum paper directory or ordering from a wholesaler or retailer, ensure you accommodate your customers’ needs, whether they’re personal or professional:

1. Offer plain vellum paper in different weights that customers can run through laser or ink jet printers to generate professional letters and projects.

2. Find vellum paper in different colors to help customers create dynamic presentations or layered craft projects.

3. Sell dry embossed vellum paper and versions with pre-printed designs or decorative inclusions for invitations and paper crafts.

Action Steps
The best contacts and resources to help you get it done

Build an inventory of plain, clear vellum paper that customers can print or write on

Although some customers may want lightweight sheets to layer over other elements, some may require heavyweight, opaque vellum to become professional letterhead. In either case, ensure the vellum paper you choose is heavy enough to run through printers or copy machines without wrinkling or tearing.

I recommend: InviationPaper.com is a vellum paper provider that offers sheets from 17 to 30 pounds designed to run through laser or inkjet printers. Discount Cardstock sells clear, text-weight vellum in parchment, iridescent and marbled finishes.

Offer colored vellum paper to serve as cover sheets or as a vibrant touch on craft projects

Whether it's gray for the cover of a business handout, pink for a shower invitation or red for a Valentine's Day envelope, your clientele might be looking for a piece of colored vellum paper. Ensure you stock enough shades to suit a variety of themes and enough weights to easily imprint, cut, fold or layer.

I recommend: Get discount pricing on pastel and bright shades of sheer vellum paper through Paper and More. Oriental Trading offers 50-piece vellum packs featuring 10 translucent colors. Order multiple packs to build an inventory of each hue.

Stock specialty vellum paper with embossed or printed designs to spruce up cards or scrapbook pages

Although customers can also use a piece of plain vellum paper to create an attractive invitation or scrapbook page, they may prefer an embellished sheet as a decorative touch. Some versions are dry embossed with textured designs or printed with themed motifs or stylish text. Others feature inclusions like metallic flakes or bits of dried flowers.

I recommend: The Paper Mill Store offers printed translucent vellum and colored sheets with embossed textures. The site also sells smooth, colored vellum in a variety of weights and sizes. Click the desired photo for more vellum paper information and quantity discount pricing. American Wholesale Craft Supply distributes sheer vellum printed with metallic designs in wedding, seasonal and text designs. Search for “vellum” or in the “scrapbook paper” section to see additional designs.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Lightweight vellum paper is easily creased and torn. Help your customers choose the weight and texture of vellum that they desire without wrinkling every sheet in your stock. Keep a vellum paper list near the display with large swatches of each design that customers are free to handle.