From lilies, to bunnies, to jelly beans and chicks, Easter greeting cards and products are a popular spring addition to your inventory. Far enough removed from Christmas, and just in time for Spring, Easter is a time of new hope and new beginnings, and tapping into that human need will help you promote your new seasonal card line.

The nice thing about Easter holiday cards is that you can make your inventory as religious as you'd like. On the other hand, when you purchase your stock of cards for Easter, you can stick to candy themes, or animal themes and avoid any religious connotations all you'd like.

To make the most of the Easter greeting cards season:

1. Plan your card purchase well enough in advance to obtain any discounts.

2. Make arrangements to have a rack, a display, or a wall mount available.

3. Plan on coordinating the rest of your store to match the Easter decor.

Action Steps
The best contacts and resources to help you get it done

Think about smaller companies that offer Easter holiday cards

There are many smaller Easter greeting card companies that would love for you to carry their lines in your store. Note, though, that you usually have to order and pay for their inventory up front.

I recommend: PaperCards.com offers a wide selection of cartoon style Easter cards. Victorian Cards has a line of hand made Easter cards.

Consider big names for your Easter greeting cards

There is a handful of large corporations that do a majority of the greeting card business in the US.

I recommend: Work in conjunction with Hallmark to open your own franchise, carry a product line or add an entire Hallmark department to your store. Choose InterGreet.com to start selling American Greeting products through your business.

Remember the racks when purchasing your Easter greeting cards

Appearance is everything, and how you display your greeting card inventory will help sell it quickly.

I recommend: Display Warehouse carries a line of card racks from floor racks designs to countertop greeting card racks. They also offer spinner racks, brochure holders, card holders and postcard racks. Their models are made out of wire, and you can choose the number of pockets. Displays Store Fixtures offers countertop and spinner display models for your Easter holiday card assortment. Clear Solutions Displays offers nice, simple acrylic displays for your Easter card selection, and Argonaut offers many spinner and wall mount models as well.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  You can also take advantage of the season to send Easter business cards to your colleagues and business acquaintances. However, when sending to a business, Easter cards should be kept non-religious.
• •  Invest in a sturdy spinner rack. A cheap one won't last very long, and could potentially wobble.