Let's face it, husbands and fathers have the tendency to forget to buy cards for Mother's Day. Having Mother's Day cards available in your store can be a convenient, time saver for this demographic.

Mother's Day card makers have the science down pat and offer cards for moms, sisters, daughters, aunts, grandmas, great grandmas, nanas, "like mothers" and more, so you will certainly have a wide variety of cards to choose from. Mother's Day cards are different from decades past. Women work out of the home, funny Mother's Day cards are making their way into the mainstream, and Mother's Day card makers have taken notice. The lines available to retailers now reflect the dynamic woman that US mothers have evolved into.

To find out more about selling cards for Mother's Day:

1. Speak to a card brand rep.

2. Choose between the hundreds of card lines available online.

3. Think about ancillary items like racks and spinners.

Action Steps
The best contacts and resources to help you get it done

Buy Mother's Day cards from the big-wigs

There are two card companies that are so large they not only have their own stores, but can offer you cards for Mother's Day to sell out of your retail location.

I recommend: Hallmark and American Greeting both let other retailers carry their lines in your stores.

Look to the many smaller greeting cards for Mother's Day distributors

Most smaller card lines will jump at the chance for you to offer their line in your store. You will probably have a minimum order, but those are usually quite reasonable.

I recommend: Shevron Cards offers original, beautiful embroidered cards for Mother's day. Stockwell Greetings offers an inexpensive option for your store. Henry Brandt & Company, Inc. is another online option.

Purchase display items for your cards for Mother's Day

Steer your clients away from printable Mother's Day cards. You want them in your store purchasing. To do so, though, you need to display your Mother's Day card selection in a pleasing fashion. Consider table top displays or spinner racks for ease of purchase and fast display.

I recommend: Display Warehouse has a wide selection of tall spinners, displays, and tabletop spinners. Display Store Fixtures offers counter displays. Clear Solutions Displays offers clear counter racks. Wireline.net sells greeting card displays for you point of purchase (POP) environment.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  When selling greeting cards for Mother's day, be sure and add signage around your store reminding your customers to 'Don't forget Mom!' to prompt them to the quick sell, impulse purchase.
• •  Also consider having your cashier ask them if they have remembered to purchase their Mother's Day cards. If they haven't, have that person direct them to your selection. Reminders like that will help your male customers as well as teenage kids, as well. Putting it to the forefront of their mind will hopefully spark a quick sale.