If you're selling bowling shoes, stock a selection of brand-name bowling shoes that will appeal to bowlers at all levels to meet the needs of your clients and avoid sending them to your competition. To cover all of your bases, consider more than just traditional bowling shoes and stock a selection of bowling shoes in designer colors.

Set yourself apart from the competition not only with your large inventory of bowling shoes, but also with exemplary customer service. Train your employees regarding bowling shoes information so they can ensure the right bowling shoes are properly fitted to avoid things like blisters that take the fun out of the game.

1. Provide adults with a variety of bowling shoes.

2. Stock children's bowling shoes as a part of your inventory.

3. Choose a bowling shoes provider that offers good sales terms.

Action Steps
The best contacts and resources to help you get it done

Give your adult clients a choice in bowling shoes

Stock a variety of sizes and styles of bowling shoes to meet the needs of hardcore bowlers as well as players who only participate occasionally. Make sure your price points are as diverse as your shoe styles to satisfy anyone who enters your establishment.

I recommend: Call wholesaler CAL Bowling Supply, which carries a wide variety of adult-sized bowling shoes, to get the ball rolling on your bowling shoe inventory. Classic Products also has a large selection of bowling shoes available in a variety of price points and brand names; call them or download a credit application to gain access to their wholesale website.

Provide bowling shoes for your smallest clients

Take into account the smaller members of your clients' families and provide the kids with a good selection of sizes and colors so they can find their own bowling shoes. Keep the quality high and the prices reasonable, since kids outgrow their bowling shoes and will need them replaced often. Keeping a high quality bowling shoes selection at a reasonable price will ensure customer loyalty.

I recommend: Etonic makes bowling shoes for bowlers of all ages; contact them for manufacturer direct pricing. Or call wholesaler Bowlers Supply to stock your inventory with youth-sized bowling shoes that kids will be happy to wear.

Find bowling shoes providers that offer good terms

Look for bowling shoes providers who will work with you to make arrangements that are satisfactory to both parties. Ask about bulk rate shipping fees, return policies and preferred customer discounts to find out how you can save the most while stocking your retail location.

I recommend: Contact bowling shoe manufacturers Linds WorldIMPEX or Elite Bowling International to get your best deal on all of the bowling shoes you need for your business.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Create a bowling shoes list or a bowling shoes directory so you can offer custom-ordered personalized bowling shoes for your customers without spending your money stocking and storing these more unusual cleats.