If you're selling bicycle shoes, choose a prominent place in your bicycle shop to stock and display them. Stock a selection of brand-name cycling shoes that will appeal to riders at all levels; include fashion colors and cutting edge products along with the standard fare.

Set yourself apart from the competition with both your large inventory of bicycle shoes and exceptional customer service. Train your employees so they're knowledgeable in bicycle shoes information and they can help customers find properly sized bicycle shoes to avoid things like blisters that can take the fun out of the sport.

1. Make sure your bicycle shoes list includes a full selection of bicycle shoes for adults.

2. Stock mountain biking shoes as a part of your inventory.

3. Choose a bicycle shoes provider that offers good sales terms.

Action Steps
The best contacts and resources to help you get it done

Include adult bicycle shoes in your inventory

Stock a variety of sizes and styles of bicycle shoes to meet the needs of hardcore bicycle riders as well as the rider who only participates in an occasional weekend ride. Make sure your price points are as diverse as your shoe styles to satisfy anyone who enters your establishment.

I recommend: Shimano offers a large selection of cycling shoes for your customers; contact them for information about retailing. Or call Pearl Izumi to meet your inventory needs for men's and women's cycling shoes.

Buy bicycle shoes for your off-roading customers

Take into account your customers who enjoy mountain biking and need specialized shoes in order to enjoy their preferred sport. Stock a variety of sizes, brands and price points so you can meet the needs of these adventure biking enthusiasts.

I recommend: Adidas can provide you with the mountain biking bicycle shoes your off-road customers need to succeed. Valencia Sport Group can fill your inventory needs with a variety of 661 brand mountain bicycling shoes for men and women.

Negotiate the best deal with bicycle shoes providers

Find bicycle shoes manufacturers with whom you can build a long-term partnership with so you can negotiate the best terms possible. Discuss bulk rate shipping discounts and ask about how you can become recognized as a preferred customer to qualify for more discounts.

I recommend: Scott Sports makes a variety of bicycle shoes; contact them for information on becoming a retailer. Or try SportsLife and browse price lists from more than 70 sporting goods suppliers.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Create a catalog or a bicycle shoes directory so you can offer custom-ordered personalized bicycle shoes or bicycling shoes for children without spending your money stocking and storing these more unusual shoes.