If you're selling football cleats, stock a selection of brand-name cleats that will appeal to players at all levels to meet the needs of your clients and avoid sending them to your competition. To cover all of your bases, consider more than just traditional cleats and stock a selection of football cleats in designer colors.

Set yourself apart from the competition not only with your inventory of football cleats, but also with your customer service. Train your employees with football cleats information so they can ensure the right cleats are properly fitted to avoid things like blisters that take the fun out of the game.

1. Provide adults with a variety of football cleats.

2. Stock children's football cleats as a part of your inventory.

3. Choose a football cleats provider that offers good sales terms.

Action Steps
The best contacts and resources to help you get it done

Give your adult clients a choice in football cleats

Stock a variety of sizes and styles of football cleats to meet the needs of hardcore football players as well as the player who only participates in occasional pick-up games. Make sure your price points are as diverse as your shoe styles to satisfy anyone who enters your establishment.

I recommend: Adidas America offers a variety of football cleats for your adult customers who enjoy the sport; contact them for retailing information. Under Armour has several football cleats with which you can create an impressive inventory; fax, call or email them for information on becoming a reseller.

Provide football cleats for your small clients

Take into account the smaller members of your clients' families and provide the kids with a good selection of sizes and colors so they can find their own football cleats. Keep the quality high and the prices reasonable, since kids outgrow their cleats and will often need to replace them. Keeping a high-quality cleat selection at a reasonable price ensures customer loyalty.

I recommend: New Balance makes children's football cleats for adults and little footballers; contact them for information on retailing. Contact Nike and they will set you up for football season with a variety of football cleats for the youngest of your clients.

Find football cleats providers that offer good terms

Look for football cleats providers who will work with you to make arrangements that are satisfactory to both parties. Ask about bulk rate shipping fees, return policies and preferred customer discounts to find out how you can save the most while stocking your retail location.

I recommend: Reebok will help you build your football cleats inventory; check with them for terms and pricing. Or contact Puma about becoming a retailer of their cleats.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Create a football cleats list or a football cleats directory so you can offer custom-ordered personalized football cleats for your customers without spending your money stocking and storing these more unusual cleats.